December 02, 2009 09:00 ET

Survey Finds Americans Plan to Send More Holiday Greeting Cards This Year in Place of Gifts, Kelton Research Show Cards Valued More Than Cash, Kept as Keepsakes

BERKELEY, CA--(Marketwire - December 2, 2009) - This holiday season, many Americans are planning to save extra cash by sending a greeting card in lieu of a gift. Whether employed or not, about 20% of Americans are planning to replace some gifts with greeting cards, according to a new research report commissioned by photo cards and thank you cards retailer and conducted by independent research firm Kelton Research.

This could actually be good news to many people. Even in a down economy, 43% of Americans would rather see a greeting card from a loved one in their mailbox than a check for $10. The good feelings that a card with a meaningful sentiment create go a long way, with 53% of Americans displaying greeting cards at least through the holidays and 42% considering them long-term keepsakes.

"While gifts will always be appreciated, this study confirms our view that personalized greeting cards are cherished during the holidays," said Marty Reed, CEO, "In these tough economic times, Americans want to let their friends and family know they care. Sometimes a genuine sentiment means much more than the latest gadget."

Results Summary

--  20% of Americans are planning to replace some gifts with greeting
    cards this year
--  43% of Americans prefer a greeting card from a loved one over $10
--  53% of Americans display greeting cards at least through the holidays
--  42% of Americans hold onto holiday cards as a keepsake, such as in a
    photobox or scrapbook

To receive a 15% discount on all, consumers can enter code SURVEY15 at checkout. Offer expires 12/31/2009.

About The Survey

This survey was conducted by Kelton Research, a national polling firm, between November 4th and November 10th, 2009 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About is a Berkeley, California-based Christmas cards, holiday cards, and thank you cards retailer that combines online customization with designs from over 70 independent artists. Since 1999, the company has printed over 15 million personalized cards, and uses only FSC-certified cardstock. provides custom greeting cards and personalized stationery for all occasions including birth announcements, party invitations, holiday photo cards, thank you cards, personal cards, and wedding invitations.

Contact Information

  • Media Contacts
    Shelley Risk
    Horn Group for
    Email Contact
    (415) 905-4037

    Tiffany Chan
    Email Contact
    (510) 229-5244