SOURCE: Sterling Commerce

Sterling Commerce

April 13, 2010 10:00 ET

Survey Finds Enterprise Deployment of Mobile Applications Extends Beyond m-Commerce

New Survey Results Show Enterprises Have Deployed Mobile Devices Throughout the Company to Increase Employee Productivity and Responsiveness

DALLAS, TX--(Marketwire - April 13, 2010) - Sterling Commerce Customer Connection

News:

  • Sterling Commerce®, an AT&T Inc (NYSE: T) company, today announced the results of an enterprise survey focusing on the use and measurement strategies for various mobile applications.
  • The survey focused on mobility decision-makers in enterprises with corporate headquarters in the US, Brazil, Canada, France, Germany and the UK. It looked at enterprises in the communications/media, distribution/logistics, financial services/banking/insurance, manufacturing and retail industries.
  • Commissioned by Sterling Commerce and conducted by Forrester Consulting, the survey highlights the deployments of mobile applications beyond m-commerce and the factors driving those deployments.

Survey Results:

  • A majority of respondents believe that mobile application deployment is critical to long-term corporate success.
  • Between 86 percent and 90 percent of respondents identified increasing worker productivity and responsiveness as two key factors for deploying mobile applications.
  • Resolving customer service issues faster and improving customer satisfaction ratings were also included as key factors for deployment.
  • Nearly 95 percent of respondents are deploying mobile devices for executive management and IT professionals; 84 to 87 percent of enterprises are deploying mobile devices for sales professionals or administrative professionals; 75 percent provide mobile devices to field service personnel and 60 to 65 percent of enterprises deploy mobile devices for employees in supply chain, building security or customer service functions.
  • Across the industries, the top application deployed varies:
    • 39 percent of distribution and logistics companies have deployed field service and field sales professional applications and transportation and shipping management applications.
    • 44 percent of manufacturing companies and 35 percent of financial services companies are deploying field service and field sales professional applications.
    • 48 percent of media and communications firms are deploying order tracking, management and fulfillment mobile applications and 46 percent use mobile field service or field sales applications.
    • 53 percent of retail companies are deploying warehouse and logistics management applications.

Quotes:
Ken Ramoutar, Vice President, Product and Industry Marketing, Sterling Commerce

  • "Enterprise Mobile applications can be used for so much more than m-commerce. As smart devices become more ubiquitous, companies need to find ways to maximize the benefits of these devices to help employees drive more productivity and improve customer service. We believe that this survey reinforces Sterling Commerce's position that mobile applications are the next great forefront for the enterprise to unlock the potential of their employee base."

Links

The findings of the survey are included in a March 2010 Forrester Consulting Thought Leadership Paper, commissioned by Sterling Commerce, entitled, "Key Strategies for Enterprise Mobile Application Deployment and Measurement." The paper can be found at http://www.sterlingcommerce.com/about/analyst-research/.

About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. Sterling Commerce provides more than 30,000 customers worldwide applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. More information can be found at www.sterlingcommerce.com.

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