SOURCE: WordStream


April 06, 2010 13:52 ET

Survey Results: Link Building and Keyword Research Top the List of Most Hated Search Marketing Tasks

New Search Marketing Survey Reveals Industry Data on Which Pain Points Are the Most Common Among Search Engine Marketers

BOSTON, MA--(Marketwire - April 6, 2010) -  WordStream, Inc., a keyword research tool and pay per click software provider, has published the latest results from its 2010 Search Engine Marketing (SEM) Pain Points Survey.

WordStream conducted an extensive survey of hundreds of search marketers across the SEM industry in an effort to determine which aspects of search engine optimization (SEO) and pay-per-click advertising (PPC) are the most difficult. The results of the survey revealed that 37 percent of SEMs view link building as their #1 pain point, followed closely by keyword research, which 32% of marketers say they struggle with.

For reference, link building is the SEO method of acquiring inbound links to a website from other websites to improve keyword rankings. Keyword research is the process of analyzing keywords to determine which will be the most popular, traffic-driving or profitable search terms to target for SEO and PPC.

"We're not surprised most search marketers dislike link building and keyword research," says Ken Lyons, Senior Marketing Manager at WordStream. "Link building can be very laborious and frustrating, but ironically it can have the biggest impact on search engine rankings of any SEM activity. As for keyword research, it's the foundation your entire SEM campaign is built on, so there's a lot at stake. Do a bad job here and all your entire SEM campaign will fail."

Additional results of the survey show that most marketers have difficulty with PPC activities, such as bid management and discovering negative keywords, as well as trouble effectively creating and optimizing content for SEO.

To see all the results from WordStream's 2010 SEM Pain Point Survey, go to:

About WordStream

WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench -- which includes a free keyword generator to discover free keywords -- for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow, and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO management efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

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