SOURCE: Cardstore.com

Cardstore.com

February 02, 2010 15:30 ET

Survey: Two-Thirds of Americans Feel Sending a Special Occasion Greeting Through Social Media Is Inappropriate

Photo Cards Retailer Cardstore.com: For Holidays Like Valentine's Day, Many Americans Avoid Facebook, Twitter & MySpace to Express Greetings

BERKELEY, CA--(Marketwire - February 2, 2010) - Photo cards and thank you cards retailer Cardstore.com today announced the results of a survey showing that almost two-thirds of Americans (63%) consider sending a greeting through Facebook or Twitter instead of a traditional greeting card inappropriate and in many cases, downright tacky and impersonal.

Millions of people belong to social networking sites such as Facebook, MySpace and Twitter to keep up with friends and colleagues, and the sites have become a popular way to send greetings on birthdays and holidays like Valentine's Day. However, Americans remain fairly old-school on this matter. Roughly one in five (22%) think sending a greeting through a social network is appropriate for special occasions.

"Greeting cards and photo cards are meant to be keepsakes, something that is fitting for every occasion or life event," said Marty Reed, CEO, Cardstore.com. "Almost everyone is thrilled to open their mailbox to find a note from a loved one, while emails and messages on Facebook eventually get buried or deleted."

Americans might want to rethink sending a Facebook message on birthdays, a day when many find their "wall" full of greetings from friends, due to the site's automatic calendar reminder. One in three (33%) Americans think it's improper to send messages this way instead of sending birthday cards in the mail.

Results Summary

-- 63% of Americans think sending a special occasions greeting through a 
   social network is inappropriate
-- 33% of Americans think sending a birthday greeting through a social 
   network is inappropriate
-- 34% of Americans think sending a Valentine's Day greeting through a 
   social network is inappropriate
-- 35% of Americans think sending a Christmas or Hanukkah greeting through
   a social network is inappropriate
-- 37% of Americans think sending a thank you note through a social network
   is inappropriate
-- 29% of Americans think sending a greeting through a social network is 
   impersonal, while 19% believe this act is tacky

About The Survey

This survey was conducted by Kelton Research, a national polling firm, between November 4th and November 10th, 2009 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Cardstore.com

Cardstore.com is a Berkeley, California-based Christmas cards, photo cards, and thank you cards retailer that combines online customization with designs from over 70 independent artists. Since 1999, the company has printed over 15 million personalized cards, and uses only FSC-certified cardstock. Cardstore.com provides custom greeting cards and personalized stationery for all occasions including birth announcements, party invitations, holiday photo cards, thank you cards, personal cards, and wedding invitations.

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