SOURCE: Sweet Baby Ray's Barbecued Meats; PrairieFresh(R) Premium Pork

Sweet Baby Ray's Barbecued Meats; PrairieFresh(R) Premium Pork

January 15, 2010 09:30 ET

Sweet Baby Ray's® Barbecued Meats Searches for Supreme Superfan With Video Challenge

SBR Fans Asked to Create a Video Declaring Their Love for the Sauce That Brings Out the Best in Any Cut of Meat

SHAWNEE MISSION, KS--(Marketwire - January 15, 2010) - If you're a Sweet Baby Ray's® fan, you can win some tasty prizes from Sweet Baby Ray's® Barbecued Meats when you create a video showing why you should be declared the Sweet Baby Ray's® Supreme Superfan. By proclaiming The Sauce is the Boss!® and explaining why you enjoy The Thrill Without the Grill™ with a 60-second video, you can enter The Thrill Without The Grill™ Video Challenge and a chance to win enough Sweet Baby Ray's® Barbecued Meats for a party of 50 plus a year's supply of Sweet Baby Ray's® Original Sauce.

Sweet Baby Ray's® consumers are fanatics about this sweet and tangy sauce that brings out the best in any cut of meat. Unfortunately, for many Sweet Baby Ray's® enthusiasts inclement weather or a shortage of time doesn't always make it ideal for grilling. Because of that, Sweet Baby Ray's® fans now have more options when they can't grill outside or when they just need their Sweet Baby Ray's® barbecue right now. The fully cooked, heat-and-serve barbecued meats allow Sweet Baby Ray's® fans to enjoy The Thrill Without The Grill™ 365 days a year.

Sweet Baby Ray's® Barbecued Meats wants fans to show their devotion to Sweet Baby Ray's® products in the Thrill Without The Grill™ Video Challenge by featuring the new line of fully cooked, heat-and-serve barbecued meats. Sweet Baby Ray's® Gourmet Sauces partnered with PrairieFresh® Premium Pork -- a product of Seaboard Foods -- to create a delicious line of heat-and-serve meat items that are ready whenever the desire for The Thrill Without The Grill™ strikes. Seaboard Foods, a premium producer of pork, markets and distributes the products to retailers. The Sweet Baby Ray's® Barbecued Meats products include Seasoned Pork Loin Backribs with Sauce, Seasoned St. Louis Style Spareribs with Sauce, Seasoned Pork Tenderloin with Sauce, Shredded Pork with Sauce, Meatballs with Sauce, Seasoned Sliced Pork Shoulder with Sauce and Seasoned Sliced Beef Brisket with Sauce.

The Video Challenge opened for entries today, Jan. 15, and the deadline for entering a video ends on Feb. 12. Starting Feb. 13, Sweet Baby Ray's® fans will determine the semifinalist videos by voting for their favorite videos. Then, a panel of Sweet Baby Ray's® lovers will judge the videos for theme usage, creativity and entertainment value to help select the Top 10 finalists. Fans will determine the Grand Prize video during the final voting period held March 4-10 by voting for their favorite of the Top 10 Finalists.

But the chances of winning aren't limited to those entering a video. Simply by voting for your favorite videos, you will be entered into a contest to win some tasty prizes, too, including a grand prize of enough Sweet Baby Ray's® Barbecued Meats for a party of 10 and a year's supply of sauce.

More information about the contest and prizes, as well as how to vote, can be found at www.SweetBabyRaysMeats.com or on the Sweet Baby Ray's® Barbecued Meats page on Facebook. No purchase necessary to enter.

About Sweet Baby Ray's® Gourmet Sauces

In 1985, Chef Larry Raymond perfected the family's recipe and entered the sweet and tangy barbecue sauce into the country's largest rib cook-off. He named the sauce after the nickname his brother got while playing basketball on Chicago's West Side -- "Sweet Baby Ray." The sauce was so fine; the taste beat out nearly 700 entries in the rib-off. Within one year, Sweet Baby Ray and Chef Larry, along with a high school friend, Mike O'Brien, formed a company around the award-winning sauce and their simple philosophy about barbecue: "The Sauce is the Boss!®" For more information, www.SweetBabyRays.com.

About PrairieFresh® Premium Pork

PrairieFresh® Premium Pork is a product of Seaboard Foods -- a leading integrated food company in the United States and a top exporter of pork to Japan and Mexico. Seaboard Foods has been recognized for its aggressive research and development, and proactive environmental standards, including receiving a Pork Industry Environmental Steward Award. As part of the company's sustainability commitment, Seaboard Foods formed High Plains Bioenergy, a subsidiary committed to creating sustainable energy solutions from the Seaboard Foods integrated food system. For more information, visit www.SeaboardFoods.com.

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