January 24, 2008 13:19 ET

Swimco: Retro Active

Swimwear's Retro Fashions Offer Classic Style

CALGARY, ALBERTA--(Marketwire - Jan. 24, 2008) - Retro swimwear styles are actively becoming today's most classic way to flaunt current trends during your beach vacation while ensuring that your swimsuit truly fits well with sensible coverage. A perfectly fitting swimsuit with retro styling is today's current trend.

Retro-Modern is a term used to describe today's styles that carry us back into the glamour and class of days past, while providing today's women with well-fitting feminine swimwear. Classic fits are selling features of this new trend, thus appealing to a broad array of women including the young and hip as well as the mature and conservative. With classic styles, a retro inspired swimsuit is apt to have extended appeal over other fad-like trends simply due to their timeless inspiration.

Ageless elements such as lower cut leg heights, side-shirred fabric, broad straps and basic colours mean that all ages can wear this trend. Many retro styled swimsuits are constructed of top quality fabric and the wearer will look put-together in and out of the water because quality fabrics are guaranteed to wear well. Styles with shirred fabric are also fabulous for helping women searching to conceal figure flaws. Shirring is the gathering or bunching of fabric to create almost a rippling effect. Sweetheart necklines and sheaths are elegant touches to many retro-modern swimstyles.

Brands to look for are Jantzen, Sea Queen and Anne Cole, and are all available at Swimco stores. These brands offer a variety of styles reminiscent of an era filled with nostalgic black and white films, a renewed celebration of women, images of Marilyn Monroe and a focus on classy, flirty feminine style. Women looking for today's retro inspired swimwear will relish in the vixen feeling they get from wearing retro-modern styles.

Swimco is proud to be Western Canada's leading swimwear retailer, with 13 stores and nearly 150 employees. Lori Bacon, her husband Dave Bacon, and her brother Steve Forseth are at the helm, steering the company with the same family values that started it all 33 years ago.

Images of retro swimwear are available at: www.swimco.com/press_012408.htm. If you'd like more information about this topic, or to schedule an interview, please contact Lisa Wise at 403-259-6113 ext 237 or email lwise@swimco.com.

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