August 22, 2010 19:00 ET

Swinton Reveals the Motorcycle as Top Choice in A Mid Life Crisis

MANCHESTER, UNITED KINGDOM--(Marketwire - Aug. 22, 2010) - Middle aged men are moving away from treating themselves to flash cars and taking up motorcycling as they hit their "mid life crisis" point, according to new research by Swinton Bikes.

The motorcycle insurance broker conducted an online survey, and found that a huge 67% of men are planning to treat themselves to a show-off set of wheels when they hit the age of 50. Of those who are planning a new treat, an overwhelming 41% admit that they would prefer to buy a motorcycle than a new car, believing it to look better on the roads and be much more cost effective.

In addition, 13% of those who plan to buy a motorcycle have already applied for a motorcycle licence or arranged to have lessons, so they are ready to hit the road as soon as they choose their bike. 27% of those surveyed admitted that the motivation behind their new travel choice is to see more of the outdoors, and commute in a more fun way.

The research supports a Mintel study released last month, which highlighted that more and more men are embracing the great outdoors as sales of standard bikes and motorcycles have shot up in the last twelve months. 

Anthony Aronin, head of Swinton Bikes, said: "It's great news that more men are planning to get outdoors and have more fun as they enter the next stages of their life, and there is no better way to do this than by travelling on a motorbike! However, we would strongly advise all new riders to be very careful on the roads and remember that safety is paramount. Make sure that you are aware of speed limits and road safety laws that will help protect yourself and others, and remember to take it easy at first as even the most careful and experienced riders are prone to accidents. 

"A few simple steps to ensure security and safety can help reduce accidents and reduce the need to make costly motorbike insurance claims."

Notes to editors

About Swinton

  • With 580 branches nationwide Swinton is the UK's largest high street insurance retailer

  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

  • With a dedicated team on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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