Swiss Medica, Inc.
OTC Bulletin Board : SWME

Swiss Medica, Inc.

May 24, 2006 08:01 ET

Swiss Medica Annouces That TVA Productions Media Campaign to Support O24 Fibromyalgia Has Commenced

TORONTO, ONTARIO--(CCNMatthews - May 24, 2006) - Swiss Medica, Inc. (OTCBB:SWME) today announced that TVA Productions of Studio City, California has started its major media campaign supporting Swiss Medica's O24 Fibromyalgia™ brand building across the United States. The "MediaBlitz" campaign to be conducted by TVA Productions is based on guaranteed to result in 41,000,000 estimated gross viewer impressions and will include:

- A 60-second commercial which will has begun airing on the DISH Network. The commercials will be running from May 11 to June 13, 2006. The DISH Network delivers programming to over 12 Million households, reaching 40 million viewers.

- In June 2006, TVA Productions will release a 60-second Radio News release professionally recorded and distributed in script form and on CD to 6,600 radio stations for use on regular news and talk shows, and a 60 second VFR (Video Feature Release) which will be distributed once a month on a 23-minute "Consumer Science News & Notes" Program (CSNN) to 1,000 TV stations, nationwide.

- In June 2006, A 2 minute segment will be featured on the national 1/2 hour TV newsmagazine, "Health & Home Report" for the month of June. HHR airs on 68 broadcast stations and more than 200 cable systems, reaching into 119 different markets. A copy of the 2 minute Swiss Medica segment on the HHR website at http://www.healthworldnews.tv/streaming_video/SwissMedHHR.mov once the segments begins to air in June, and

- At least 30 days of in-flight entertainment on one major national airlines in the US.

"I have every expectation that our campaign for Swiss Medica will be one of our most successful to date," said TVA Productions President Jeffery Goddard. "The successful launch of Swiss Medica's O24 Fibromyalgia™ pain relief solution is a story that has all the right 'ingredients' for us to create compelling, newsworthy news features that are sure to generate a massive amount of positive exposure among the 20,000-plus media outlets which receive our news feeds."

" We are very confident in the ability of this campaign to reach a massive new audience for our products, the first three days of the campaign has already resulted in a 400% increase in activity on our website. This bodes well for Swiss Medica as the media blitz campaign ramps up." Said Grant Johnson President of Swiss Medica.

About TVA

TVA is a North American media production and news placement syndicate based in Studio City, California. It offers HD (High Definition) production facilities, extensive distribution & tracking resources, and a worldwide team of media experts. The company specializes in not only producing promotional media and News Features for TV, Radio Print and the Internet-but using its extensive distribution arrangements with more than 20,000 media outlets, TVA is able to guarantee thousands of placements on national and local television and radio stations, in newspapers, and in in-flight programming on major airlines.

About Swiss Medica, Inc.

Swiss Medica is a specialty pharmaceutical company focused on commercializing over-the-counter clinically-tested, patented all-natural products that relieve chronic ailments. Swiss Medica builds its brands through innovative and focused distribution and marketing strategies. Swiss Medica's mission is to be a world leader in the commercialization of over-the-counter, safe and effective chronic ailment treatments. Please visit our websites at www.swissmedica.com, www.O24zone.com and www.pmsescape.com.

Swiss Medica's flagship product, the O24 Essential Oil Pain Neutralizer, holds US Patent #6,444,238B1. The O24 pain relief solution has been used and recommended for its fast-acting and long-lasting benefits by healthcare professionals and athletes in the United States, Canada and in Europe. O24 is widely available over-the-counter throughout the United States and Canada in leading pharmacies and other retailers. Customers can also visit www.O24zone.com, for ordering details and store locators for the nearest pharmacy.

Swiss Medica has recently launching the patented O24 Fibromyalgia pain reliever (US Patent #6,444,238B1) over-the-counter in North American retailers. The National Fibromyalgia Association (NFA) recently awarded O24 Fibromyalgia their first NFA Seal of Approval. Over 10 million Americans suffer from the long-term pain associated with Fibromyalgia. In a randomized double blind clinical trial conducted in 2005, 88 per cent of the patients who used O24 Fibromyalgia reported mild to markedly better improvement, versus only 7 per cent who used the placebo. Customers can also visit www.O24zone.com, for ordering details and store locators for the nearest retailer.

Swiss Medica also distributes PMS Escape® which holds US Patent #'s 5760014 and 5612320. PMS Escape® is a specially formulated group of carbohydrates, vitamins and minerals, clinically proven to reduce changes in mood and appetite that women experience during the premenstrual period. Customers can also visit: www.pmsescape.com for additional information and ordering details.

Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to acceptance of Swiss Medica's products in Canada, the United States and other countries, risks related to international sales and purchases and potential foreign currency exchange fluctuations, acceptance of Swiss Medica's products, increased levels of competition, dependence on intellectual property rights and other risks detailed from time to time in Swiss Medica's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.

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