Swiss Medica, Inc.

Swiss Medica, Inc.

January 11, 2005 09:01 ET

Swiss Medica To Hold Sampling Event For O24 At 46th Annual Bob Hope Chrysler Golf Classic



OTC Bulletin Board SYMBOL: SWME

JANUARY 11, 2005 - 09:01 ET

Swiss Medica To Hold Sampling Event For O24 At 46th
Annual Bob Hope Chrysler Golf Classic

TORONTO, ONTARIO--(CCNMatthews - Jan. 11, 2005) - Swiss Medica Inc. (OTC
BB:SWME) will conduct its largest ever U.S. sampling event for the
O24™ Essential Oil Pain Neutralizer at the 46th Annual Bob Hope
Chrysler Golf Classic on January 27-30. Swiss Medica will be
distributing the Company's O24 towelette samples at the PGA West's
Arnold Palmer Private Golf Course in La Quinta, California to the
estimated 50,000 or more attendees of this nationally televised golf

O24's celebrity spokesman, former Heavyweight Boxing Champion, Larry
Holmes, will attend the tournament on behalf of Swiss Medica, and also
plans to visit the Coachella Valley Boxing Club, one of the
organizations for which the Bob Hope Chrysler Golf Classic provides
charity funding each year.

Swiss Medica will premiere its network television quality commercial
teaser for the O24™ pain relief product at this event. The "Ask
Yourself O24" thirty-second television commercial will be shown,
throughout the weekend, over television monitors located in all
corporate hospitality skybox suites and tents, the exclusive Bob Hope
Club, the clubhouse, the Media Center, the merchandise tent, and the
18th fairway 20' high video big screen.

"We will also be offering golfing fans the O24™ Essential Oil Pain
Neutralizer for sale at this event," President and Chief Operating
Officer, Grant Johnson announced. "We learned from previous experience,
at October's AARP event in Las Vegas, an overwhelming number of
consumers who tested the free samples wished to also purchase our

Additional information about the Bob Hope Chrysler Golf Classic can be
found at

About Swiss Medica Inc.

Swiss Medica commercializes proprietary bioscience products that relieve
chronic ailments. We increase our market share through focused
distribution strategies in multiple sales channels. Swiss Medica's
mission is to be a world leader in the commercialization of life
enhancing bioscience products that improve quality of lives. Please
visit our websites at and

Swiss Medica's flagship product, the O24™ Essential Oil Pain
Neutralizer, holds US Patent #6,444,238B1. The O24™ pain relief
solution has been used, recommended and praised for its fast-acting and
long-lasting benefits by healthcare professionals in the United States,
Canada and in Europe. O24 is widely available throughout Canada in
leading pharmacies and natural food stores. It is currently available in
Happy Harry's Discount Drugstores in the United States, or by visiting, for ordering details and store locators.

Forward-looking statements in this news release are made pursuant to the
"Safe Harbor" provisions of the United States Private Securities
Litigation Reform Act of 1995. Investors are cautioned that such
forward-looking statements involve risks and uncertainties, including,
without limitation, risks relating to the ability to close transactions
being contemplated, risks related to international sales and potential
foreign currency exchange fluctuations, continued acceptance of Swiss
Medica's products, increased levels of competition, technological
changes, dependence on intellectual property rights and other risks
detailed from time to time in Swiss Medica's periodic reports filed with
the United States Securities and Exchange Commission and other
regulatory authorities.


Contact Information

    Swiss Medica Inc.
    Investor Relations Contact: David Jones
    1 866 485 4243
    Blue Skye PR, Inc.
    Press Contact: Sky Wallen
    813 732 6869