February 17, 2010 09:00 ET

Symmetrics Expands Markets Through Indicee's On-Demand Reporting

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 17, 2010) - Indicee, creators of business intelligence for mere mortals, announce that contact center software and service provider Symmetrics have successfully expanded client markets using Indicee's on-demand reporting. As a result of a Symmetrics-Indicee partnership, Symmetrics can now offer rich contact center-focused reporting and analytics functionality to smaller contact center customers through nVISION On Demand, a Symmetrics solution running on Indicee's business intelligence platform.

"Our partnership with Symmetrics clearly demonstrates that Indicee is a great answer for on premise software and services providers looking to get into SaaS and cloud computing," comments Fred Tummonds, Co-Founder and CTO of Indicee. "Through Indicee, Symmetrics gained access to on-demand, high end reporting, data warehousing, data mining and rock-solid security at a lower price."

Symmetrics provides reporting and analytics to contact centers, allowing them to escape the labyrinth of the spreadsheet. Their on-premise nVISION solution caters to large contact centers, driving efficiency through analysis of performance trends and optimization of operations and workforce.

The goal of the Indicee-Symmetrics partnership was to expand Symmetrics services to a market of smaller contact centers that share the typical challenges and informational needs as large centres (restrictive and limited reporting and access to data), but have minimal infrastructure, limited financial resources and few IT staff. For these small centers, Symmetrics traditional on-premise software isn't the answer—but software as a service (SaaS) is.

To create nVISION On Demand, Symmetrics simply incorporated their platform-based reporting and analytics (built for specific Automatic Call Distributors or ACDs such as Avaya or Cisco) into Indicee's business reporting platform. Close attention was paid to ensure that the Indicee reporting tool offered Symmetrics customers the same superior contact center analytics available from the on-premise tool.

"Integrating our analytics with the Indicee online reporting solution was very straightforward," says Symmetrics COO Richard McElroy. "We were up and running in no time and able to start providing immediate value to our customers. It would have taken us years and cost us hundreds of thousands of dollars to build our own true SaaS solution. We simply would not have been able to do it."

Benefits of nVision On Demand include:

  • Subscription-based licensing lets Symmetrics offer this service at a lower up-front cost.
  • No technical knowledge of complicated database access is required. Smaller contact centers with few IT resources can simply upload native ADC, WFM and IVR reports for integration and measurement.
  • Business users can immediately begin creating and sharing reports and insight, with no technical knowledge required.

Indicee provides the quickest and most effective way to create and share reports. Users with no IT expertise can combine data from their business applications and generate reports using Indicee's innovative cloud-based service.

For more information on Indicee visit Find Indicee on Twitter @indicee.

For more information on Symmetrics Business Intelligence Solutions Inc. visit

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