BUFFALO, NY--(Marketwire - August 23, 2010) - Synacor, a market leader powering personalized homepages and online entertainment services for high-speed Internet subscribers, today announced the appointment of Ron Bernstein as Vice President of Advertising Sales.
Prior to joining Synacor in July, Bernstein served as the Vice President of Product Ad Sales at AOL, responsible for several key sales initiatives, including AOL Homepages and AOL Video Sales. Bernstein was hired by Synacor to build out a national sales organization that will monetize advertising opportunities across their premium portal client platforms.
"Synacor-powered premium portals serve high quality content and useful tools to consumers and offer a variety of compelling online advertising opportunities," said Bernstein. "Based on the expansive network Synacor has built, we consider among the most valuable benefits to advertisers: strong reach with access to approximately 30M customers across the U.S., loyal subscription-based relationships between viewers/users and their provider partners, brand-safe and engaging content, and world class ad products and targeting tools. When combined with a value pricing strategy, Synacor's premium portal audience promises to be a huge hit with advertisers!"
Charged with the responsibility of building out national ad operations and sales revenue for Synacor, Bernstein will draw upon his broad experience in online advertising sales and media. In addition to his most recent role at AOL, Bernstein also led ad sales across various AOL owned and operated sites during his initial stint at AOL from 1999-2005 (including Mapquest, Netscape, AIM, ICQ, Moviefone, and CompuServe). As Senior Vice President and General Manager at U.S. News & World Report, he helped to monetize USNews.com and its related digital assets. He also served as Vice President Ad Sales at Rodale Interactive where he built a dedicated online sales organization that leveraged all of Rodale's digital brands, including Prevention.com, Menshealth.com and Runnersworld.com.
Bernstein began his career in publishing, including positions at Hachette, Popular Science, and Time Mirror Magazine Corporate Sales. Bernstein holds a B.S. in Business Administration from University of Rhode Island and an M.B.A. in Marketing/Advertising from Bernard Baruch College.
About Synacor
Synacor powers personalized homepages and online entertainment services reaching over 30 million high-speed Internet subscribers worldwide. Its staple of cable, telecom and satellite providers utilize Synacor's best-of-breed technology solutions to deliver the next generation of video, news, gaming and other content and services across multiple digital platforms. Synacor's innovative technology platforms enable its partners to quickly adapt to the evolving online landscape, driving consumer engagement and generating new revenues through search, content distribution, advertising, value-added services and e-commerce. Synacor is headquartered in Buffalo, NY with offices in Europe. For more information please visit www.synacor.com.
Contact Information:
CONTACT:
LaunchSquad for Synacor
Todd Barrish
212-564-3665 ext. 100
synacor@launchsquad.com