SOURCE: TACODA

September 20, 2006 09:43 ET

TACODA Audience Networks™ Tops 4,000 Major Sites Delivering Variety of Audience Segments

Recent Agreements Increase Network Reach by +13 Million Unique Users in US

NEW YORK, NY -- (MARKET WIRE) -- September 20, 2006 -- TACODA®, the world's largest behaviorally-targeted online advertising network, today announced that in the past two months five major websites have joined its behaviorally-driven online advertising network, TACODA Audience Networks™ bringing the total number of sites in the network to over 4,000. The newest sites include: Traffic.com; PetStyle; OutInAmerica; Getting Hired and ShopLocal. Together, they reach more than 13 million unique users naturally extending the depth of TACODA's behavioral segments.

"We are pleased by the diversity of the new sites in our network. Our goal is to provide brand advertisers with audiences of significant scale that meet their targeting requirements," says Larry Allen, TACODA's Senior Vice President of Marketing and Business Development. "It is important for us to add quality publishers to the network that enable our advertisers to more precisely define user behaviors that meet their online objectives."

TACODA has added more than 2,000 premium Web sites to the TACODA Audience Networks™ since January 2006.

TACODA®, Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Major US media partners include The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and Tribune Interactive.

TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA, Inc.

Contact Information

  • George H. Simpson
    Communications
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