SOURCE: TACODA

October 30, 2007 14:15 ET

TACODA Wins ClickZ Award for Outstanding Achievement in Behavioral Targeting Over Past Decade

NEW YORK, NY--(Marketwire - October 30, 2007) - TACODA®, the world's largest behaviorally targeted online advertising network, has been chosen by ClickZ as one of the "10 individuals, products, and companies whose achievements defined the past 10 years -- the first decade of achievement in the industry."

Winners were nominated by ClickZ readers and winners selected by a group of independent judges. For the past several years, the ClickZ Marketing Excellence Awards have recognized the technologies, companies, and campaigns that made a positive difference in the online marketing industry, innovations that moved the industry forward by providing brilliant examples of what can be accomplished. This year, the ClickZ Marketing Excellence Awards recognized outstanding achievement over the past decade. TACODA was the only behavioral marketing company so honored.

"It is especially gratifying to be recognized by one's industry peers," says Daniel Jaye, President of TACODA. "They are on the front lines and have experiential knowledge about what makes TACODA unique. We very much appreciate ClickZ organizing the selection process."

Ten awards (http://www.clickz.com/ClickZ_story_awards_2007) were given out across different categories, with four finalists in each category.

TACODA®, Inc. (www.tacoda.com), a wholly owned division of AOL and a Platform A company, runs one of the world's largest and most advanced behavioral targeting advertising networks. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™, which enables brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,500 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, KBB.com and USAToday.com.

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