SOURCE: Todays Alternative Energy Corporation

June 23, 2010 11:47 ET

TAEC Announces New Line of Powerful Green Cleaning Products That Safely and Effectively Remove Oil, Grease and Stubborn Stains

ESTERO, FL--(Marketwire - June 23, 2010) -  Todays Alternative Energy Corporation (OTCBB: BSOM) (FRANKFURT: B10206) today announced plans to manufacture, market and sell a new line of industrial strength environmentally friendly biodegradable cleaning products for consumers. The cleaning products are scientifically formulated using only natural ingredients and contain no ammonia, phosphates, dyes, artificial scents or toxins. The products are formulated to safely and naturally remove oil, grease and other stubborn stains using formulations owned by TAEC. The Company will launch the new line by offering a suite of household cleaners and has plans to extend the line by introducing new cleaners for the commercial and industrial cleaning supplies markets.

Commenting on the announcement, David Bennett, TAEC CEO, said: "We are excited to announce plans to launch a new line of powerful scientifically formulated green cleaning products. Consumers are seeking green products now more than ever and they don't want cleaning products that compromise on eco-friendliness or effectiveness. Our products are designed to give consumers the cleaning results they expect with the satisfaction of keeping their homes free of harsh chemical cleaners and unwanted lasting residue. TAEC looks forward to sharing the product line's manufacturing, marketing and sales plans over the coming days."

The Company plans to manufacture and bottle the cleaning products in the U.S. and to market them to American consumers directly and through retailers. TAEC estimates that product sales will begin in the calendar fourth quarter of 2010. Product prices are planned to be competitive with branded household floor, carpet and drain cleaning products.

Safe Harbor for Forward-Looking Statements

This document contains discussion of items that may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although the company believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurances that its expectations will be achieved. Factors that could cause actual results to differ from expectations include, but are not limited to, lack of operating history and experience in the cleaning products market, history of losses, lack of employees, risks in maintaining intellectual property, market acceptance of our new products, competition from established green cleaning products, risks in establishing a manufacturing facility and being able to produce products in sufficient quantities and at economical prices, lack of working capital, debt obligations, general economic conditions in markets in which the company does business, extensive environmental and workplace regulation by federal and state agencies, other general risks related to its common stock, and other uncertainties and business issues that are detailed in its filings with the Securities and Exchange Commission.

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