SOURCE: TAT (The Astonishing Tribe)

TAT (The Astonishing Tribe)

February 15, 2010 07:00 ET

TAT The Astonishing Tribe Demonstrates Mobile Phone Multiple Screen Display on TI's OMAP™ 4 Platform at Mobile World Congress

Mobile Phone Display Expands Far Beyond the Single Small Device Screen

BARCELONA, SPAIN--(Marketwire - February 15, 2010) -  Mobile phone developers, application designers and users no longer have to be limited by a single small device screen. Today, TAT (The Astonishing Tribe) announced that it is demonstrating mobile phone multiple screen display functionality on the Blaze™ mobile development platform (MDP), a prototype from Texas Instrument Incorporated (TI) based on the OMAP™ 4 platform, at Mobile World Congress 2010.

TAT, a Sweden-based company, provides the user interface technology that has shipped in more than 350 million mobile phones worldwide and is utilized by the top mobile handset OEMs.

TAT Cascades, a UI framework launched in 2006, now in its version 3.7, enables high definition, interactive multiple screens on hardware and devices that provide multiple display capability, such as the OMAP 4 processor-based Blaze MDP. TAT Cascades enables smooth synchronization between two displays on the handset itself as well as on multiple external devices, including TV consoles, projectors, or other monitors.

"Mobile device hardware technology continues to evolve at a rapid pace. TAT provides the only user interface technology that can take full advantage of those advancements. Multiple display capability for a mobile device is one of the next big breakthroughs that will impact the mobile user experience," said Charlotta Falvin, TAT CEO. "TAT Cascades enables that hardware development so the user experience is productive, smooth and enjoyable."

"There is tremendous innovation taking place today in the mobile applications segment, which will drive use cases into the future," said Fred Cohen, Director, OMAP Wireless Ecosystem, TI. "We are thrilled with TAT's ability to show how new interface capabilities, based on our OMAP 4 platform, will change how consumers interact with their devices. Providing multiple display support will be critical as people look for better ways to share information, memories and data on the go."

Key TAT Cascades multiple screen functionality features include:

  • Enables high quality, synchronized multiple screen displays on the mobile device, external high definition monitors or projectors that display the screen on an external surface.
  • Enables smart interaction between screens -- such as dragging from one screen to the other, or pointing to something on one screen and seeing the results on the other screen.
  • Compatible with HDMI video standard for outputting HD content to larger screens.
  • Hardware- and platform-agnostic, TAT Cascades can enable multiple screens on any mobile device running on a platform that is capable of supporting multiple displays.
  • Allows the full range of TAT Cascades' stunning visual effects across all screens, including 3D, shadows, dynamic light sources, animations and transitions.

TAT Cascades multiple screen functionality is being demonstrated at Mobile World Congress in Barcelona on February 15-18, 2010, in TAT's booth 2F18. Additional demonstrations for TAT technology can also be seen in Texas Instruments' booth, 8A84.

About TAT
TAT - The Astonishing Tribe AB has added the WOW-effect to mobile user interfaces for more than 350 million devices worldwide. Our products, TAT Cascades™ and TAT Motion Lab™, built on the renowned TAT Kastor™ platform, has transformed the way UI design and graphics can be implemented on a wide range of mobile devices. TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way. TAT is headquartered in Malmö, Sweden, and with local offices in Korea and USA. Learn more at

About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 30 countries. For more information, go to

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