TBA Global

December 01, 2009 18:24 ET

TBA Global Announces New Mobile Marketing Whitepaper

Fully-Integrated Mobile Marketing Strategy Puts "Brand-in-the-Hands" of Today's Mobile Phone Users

NEW YORK, NY--(Marketwire - December 1, 2009) - TBA Global, an award-winning engagement marketing and communications agency, today announced the release of a new Mobile Marketing whitepaper created to help brands understand and overcome the specific challenges in marketing to consumers through mobile phones.

"Most people take their mobile phones with them wherever they go," said Michael Moroney, SVP of New Media at TBA Global. "They are connected 24/7, which gives brands an incredible opportunity to reach out and touch consumers in a more personalized way than ever before by giving mobile experiences, applications, information, content, or services that provide value, immediacy and a personal connection. The challenge is that brands new to the mobile space have one chance to attract consumers and not alienate them, so the right strategy is paramount to maintaining brand credibility."

The newest TBA Global whitepaper examines the challenges, opportunities and benefits of a mobile marketing program and includes Quick Tips and a Step-by-Step Guide to Mobile Marketing to help brands:

--  Define Campaign Goals
--  Find the Right Partners
--  Develop Integrated Marketing Strategies for Campaign Distribution and
--  Measure Engagement

TBA Global has developed a series of integrated marketing initiatives for The Western Union Company to drive customer engagement, increase mobile money transfer transactions, and build awareness about its innovative new mobile services. Recent integrated marketing programs spanned traditional marketing and advertising with out-of-home materials, SMS alerts, downloadable mobile coupons, traditional websites, and branded grassroots events.

The new Mobile Marketing whitepaper is the latest in a series of whitepapers from TBA Global to help brands build deeper, more personalized connections with their customers. To download the whitepaper, please visit


TBA Global is an award-winning engagement marketing and communications agency that connects brands to people. TBA Global helps brands reach employees, business audiences, and consumers through a wide range of effective new media and live experiences that drive engagement and revenue. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (May, 2009). The agency is headquartered in New York, NY with 18 offices in North America and the U.K. Join TBA Global online at, or

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