TBA Global

February 02, 2010 11:09 ET

TBA Global Announces Sale of U.S. Destination Management Division to Kuoni Group

NEW YORK, NY--(Marketwire - February 2, 2010) - TBA Global, a leading live and online engagement marketing and communications agency, today announced the sale of its Destination Management division to international leisure travel operator Kuoni Group. Terms of the sale were not disclosed.

"TBA Global's focus has been to develop the 'best in class' business that connect brands and people through live and online experiences creating real results," said Lee Rubenstein, President and COO of TBA Global. "Destination Management, a business we inherited in a 2005 acquisition, is an important supporting service for business events, but is no longer central to our ongoing U.S. growth plans. We embraced an opportunity to create a robust future for our Destination Management team by selling that division to an international travel leader. This acquisition keeps TBA Global's continuing growth focused on live and online strategy, content, and activation; while greatly benefiting Kuoni and TBA Global's U.S. destination management clients."

TBA Global will continue to maintain its marketing and communications offices in New York, Los Angeles, Chicago, San Francisco, San Diego, Detroit, Nashville, Vancouver, Banff, Whistler and London. As the sale only includes the U.S. DMC assets, TBA Global will also continue to provide DMC services in Canada and the U.K.

All U.S. DMC employees will transfer to Kuoni under the terms of the acquisition. The two companies look forward to opportunities to work together to service mutual clients they may now share.

Founded in 1994, TBA Global has grown from an event company into a fully-integrated multi-platform communications and consumer marketing agency focusing on digital media, social media, branded content, training, entertainment, mobile marketing and event services. Last year TBA Global was highly ranked in Advertising Age's "Top Promotion and Event Marketing Agencies" list and was #5 in Special Events Magazine's ranking of the world's Top 50 event agencies. The agency also received numerous accolades in 2009 including two Big Apple Awards from ISES for "Best Use of Social Media" and "Best Corporate Social Responsibility Campaign," as well as the prestigious "Industry Leader" distinction by HIP.


TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (May, 2009). The agency is headquartered in New York, NY with offices in North America and the U.K. Join TBA Global online at, or

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