Library and Archives Canada

Library and Archives Canada

January 25, 2007 16:16 ET

TD Summer Reading Club 2006 a Hit With Children in Manitoba

WINNIPEG, MANITOBA--(CCNMatthews - Jan. 25, 2007) - Last summer, more children in Manitoba participated in the TD Summer Reading Club than in previous years. According to statistics released today by Library and Archives Canada and Manitoba Public Library Services, the TD Summer Reading Club 2006 enjoyed its most successful year ever. Decima Research collected the data from 2,000 public library branches in 11 participating provinces and territories for publication in the National Report of 2006 Program Statistics.

The Manitoba Public Library Services, as provincial coordinating body for the program, offered the TD Summer Reading Club to 113 participating libraries branches. In total, 444 activities were organized to encourage kids to read-120 more than the previous summer-with nearly 5,200 children taking part. The report also revealed that the most common testimonial from parents and teachers about the program was that it helped children improve their reading habits significantly. In fact, over 7,700 registered club members read and enjoyed 100,00 books over the summer. This statistic reveals that each child read on average of 12 books, representing one of the highest average of books read per club member across Canada!

A joint initiative between TD Bank Financial Group, Library and Archives Canada and the Toronto Public Library partnering with provincial-territorial library agencies, the TD Summer Reading Club is an award-winning program that offers children and their families across Canada a fun approach to reading during the summer months. Last summer, nearly 9,500 reading kits, which include a poster, stickers and an activity booklet, were given to children in Manitoba as an incentive to read. The program is offered free to children ages 12 and under every summer in participating public libraries.

This innovative program is an example of how the public library community contributes to raising literacy levels of young Canadians. National and provincial results from the National Report of 2006 Program Statistics were released on the eve of Family Literacy Day, a celebration of the joy and importance of reading. For more information on the Report and on the TD Summer Reading Club, visit www.td-club-td.ca.

Contact Information

  • Library and Archives Canada
    Pauline M. Portelance
    Media Relations Officer
    (613) 996-6128