SOURCE: The Diffusion Group

November 15, 2007 17:42 ET

TDG to Go "Over-the-Top" at December Workshop

TDG's Lead Consultants to Discuss the Future of Broadband Video

DALLAS, TX--(Marketwire - November 15, 2007) - Just as voice-over-IP has disrupted the established order in the world of telecommunications, the delivery of video using "over-the-top" video distribution threatens to disrupt incumbent video operators such as Comcast, Cox, or DirecTV. Over-the-top models bypass traditional "gatekeepers" such as cable and satellite TV providers, instead using the home's broadband connection and a home network to feed digital media to various TVs and stereos in the home.

TDG, the nation's leading new media consultancy, is tackling the subject of "over-the-top" broadband video delivery during a December 5 workshop at San Jose's Fairmont Hotel. Led by TDG's top consultants, Michael Greeson and Colin Dixon, this one-day workshop will critically analyze the specific challenges and opportunities related to "over-the-top" video delivery, as well as offer recommendations for succeeding in this rapidly evolving market space.

"The potential of 'over-the-top' models is vast, at least as large as the number of networked game consoles, DVD players, and TVs," notes Colin Dixon, TDG's Broadband Media Practice Manager. "New video aggregators such as Joost and Vudu are trying to make sure that when these connections are enabled, consumers will find compelling content to view at affordable prices and with decent quality of service."

Ironically, creating the web video service may be the easiest part of the "over-the-top" equation, notes Michael Greeson, president and principal analyst at TDG. "The real challenge for over-the-top providers is delivering a TV-quality experience to the living room, as opposed to the fragmented, fuzzy imagery that characterizes most of today's web video offerings."

Dixon adds a positive spin: "The good news is that once these services get to the TV, consumers will pay attention -- watching TV is part of the consumer DNA and that won't change regardless of whether the content resides on the Internet or on a cable network."

While TDG believes the global potential for "over-the-top" video is enormous, determining which technologies, which content, and which business model will work best in specific markets will be much more difficult than anything web video vendors have faced -- thus the rationale for this unique workshop. Mr. Greeson and Mr. Dixon have designed a custom agenda to help identify and address the key challenges facing "over-the-top" vendors, a full copy of which can be found at www.thediffusiongroup.com/events.htm.

About The Diffusion Group (TDG):

TDG is a research and professional services firm helping clients deliver better products and services in the new media and digital home markets. Using a unique blend of consumer insights, executive-level consultants, and hands-on technical experts, TDG generates reasoned and pragmatic insights that help clients make more intelligent market decisions. TDG produces more than just research -- we create Intelligence in Action®.

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