SOURCE: TEKGROUP

TEKGROUP International - Online Newsrooms

June 16, 2010 12:01 ET

TEKGROUP Releases 2010 Social Media News Survey Report

Findings Show That Social Media Users Are Actively Following and Sharing Corporate News

POMPANO BEACH, FL--(Marketwire - June 16, 2010) -  Final results of a social media news survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

The survey -- which specifically measured acceptance, use, and attitudes of social media tools to follow, share, and post news and information -- garnered 545 responses from April 15 - May 30, 2010. The study is especially intriguing in its sampling methodology as social media tools were used exclusively to solicit survey respondents.

Although social media seems a recent phenomenon in the press, the majority of social media participants in the survey have been at it for 3-5 years (27%) with 24% indicating they have been avid users of social media tools for more than 5 years. Moreover, many survey respondents indicate they are engaged in social media activity up to 4 hours per day (32%) with most logging around 2 hours per day (34%), either from home (90%) or from work (70%).

"We speak with organizations every single day who are asking us how they can use social media in their communications efforts," said Steve Momorella, VP of Sales & Marketing for TEKGROUP. "The results of this survey show that social media users are incredibly active in following, monitoring, sharing and posting news on a daily basis."

The full report can be downloaded at:
http://www.tekgroup.com/2010-social-media-news-survey

Other findings of note include:

  • More than 8 in 10 survey respondents cite the use Twitter and/or Facebook as a source when following, sharing or posting news and information -- roughly twice that of NYT.com. In fact, it appears among avid social media users Wikipedia is used more often than CNN.com as a source to follow, share, and post news.

  • Roughly 40% rate news gathered via social media sources the same as traditional sources in terms of reliability and accuracy. In fact, less than 10% rate the same variables as much less reliable or accurate, with a greater number saying social media news is slightly more reliable (13%) and accurate (12%).

The full report can be downloaded at:
http://www.tekgroup.com/2010-social-media-news-survey

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