SOURCE: TMP Directional Marketing

August 05, 2008 08:30 ET

TMP Directional Marketing Announces Strong Revenue Momentum in First Half of 2008

Largest Local Search Marketing Agency Attributes Growth to Innovative Local Search Solutions

NEW YORK, NY--(Marketwire - August 5, 2008) - As local search marketing becomes a must-have for national brands, TMP Directional Marketing (TMPDM), the largest local search marketing agency, announced today that they have reached interactive billings growth of 32 percent in the first half of 2008.

TMPDM has signed several new clients in 2008 including Generac Power Systems Inc., The HoneyBaked Ham Company and The Men's Wearhouse.

"The HoneyBaked Ham Company selected TMPDM for its strong interactive and local search capabilities," said Geoff Schwartz, field marketing manager, The HoneyBaked Ham Company. "Working with TMPDM will allow us to raise our visibility with customers and gain prominence on major search engines."

The HoneyBaked Ham Company, a national food company with more than 400 retail locations, is utilizing TMPDM's interactive services to establish their Web presence with a comprehensive SEO, paid search and Internet Yellow Pages campaign. This includes ensuring that its retail locations' complete business information is highly visible on the Web.

In 2007, TMPDM's overall billings for interactive and print advertising reached approximately $500 million, or nearly 25 percent, of the $2 billion national Yellow Pages print and online marketplace.

"Our growth is a direct result of delivering innovative digital services, including our local geo-targeting capabilities in paid and organic search and the growing interest and use of mobile voice search," said Stuart McKelvey, CEO of TMPDM. "Consumers expect to find local business information about their favorite brands on the Web and their mobile phones. We make sure that happens and incorporate traditional Yellow Pages value, as a multi-platform advertising approach is key for businesses with a local presence."

Additionally, TMPDM announced today that it has promoted Michael Flanagan to president. Flanagan has served as chief financial officer of TMPDM since 2003. In addition to the company's financial operations, he will oversee management of the executive team and TMPDM's 17 local offices. McKelvey will remain chief executive officer of the company.

"Mike has successfully run TMPDM's financial operations and will now focus his attention on enhancing our client experience through business operations -- an area where he has a successful track record," added McKelvey.

TMP Directional Marketing

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with 600 employees and 17 offices in the U.S. and Canada. For more information, visit www.tmpdm.com.

Contact Information

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