SOURCE: TOA Technologies

TOA Technologies

December 07, 2009 13:56 ET

TOA Technologies Hires Jennifer Friedman as New Vice President of Marketing

Respected Global Executive to Drive International Marketing Efforts for Industry-Leading Mobile Workforce Management SaaS Solution

CLEVELAND, OH--(Marketwire - December 7, 2009) - TOA Technologies, the leader in SaaS solutions for mobile workforce management, today announced the addition of Jennifer Friedman to the company's executive team as Vice President of Marketing. Friedman will be responsible for enhancing TOA's marketing efforts in the United States and expanding outreach into the UK and EMEA.

"Jennifer brings her world-class experience in business marketing to TOA at a key time for our company," said Yuval Brisker, President and CEO of TOA Technologies. "Building on our significant expansion in 2009, we continue to gain momentum with new customers in the United States, UK and Europe and we're excited to have Jennifer's support in expanding our global outreach. In the coming year we anticipate record growth for our customer-focused mobile workforce management SaaS solution, and Jennifer's marketing expertise will be integral to this effort."

Friedman brings more than 15 years of experience in strategic marketing, brand building and demand generation to TOA. Prior to TOA, Friedman served as the Vice President of Marketing and Customer Acquisition for Clear, the fast pass for airport security. Previously, she spent more than 11 years at American Express Co., culminating in her role as Vice President of Global Marketing in the Travel Division. She began her career working in Washington, DC on public policy issues such as global warming and campaign reform. Friedman has a degree in history from Cornell University and a Masters in Public Policy from Harvard University.

"I am delighted to join the TOA team and share the company's commitment to increasing workforce efficiency while simultaneously enhancing the customer experience," said Friedman, Vice President of Marketing for TOA Technologies. "There are great opportunities for TOA in today's competitive service environment."

As the industry's leading SaaS solution for mobile workforce management, TOA provides clients with easy implementation and configuration as well as free software upgrades. TOA provides the most reliable solution in the industry with continuous monitoring and unparalleled uptime. And as an on-demand platform, TOA does not require clients to purchase expensive licenses, retain in-house IT personnel or deploy specific hardware or mobile devices to access the system. TOA also reduces paper consumption by delivering schedules and routes to technicians via any web-enabled device.

TOA helps service providers shorten customer wait times using sophisticated algorithms that analyze events and the efficiency of individual employees in the field to accurately predict job durations and appointment times and ensure on-time arrival. The system reduces the customer wait time to a one-hour window with 96 percent accuracy versus the current industry average of four hours. TOA's unique customer-focused solution automates communications with the customer waiting for the appointment via multiple channels (phone, SMS, email, web), providing status updates on expected times of arrival and any changes in the appointment schedule. TOA cuts customer calls to the call-center asking 'where's my tech' by more than 25 percent. The average service provider saves $10,000 annually per field technician.

About TOA Technologies

TOA Technologies is the leader in Software-as-a-Service (SaaS) solutions for customer-focused mobile workforce management. TOA's solution is a complete system for better managing the mobile workforce providing advanced tools for planning, routing, dispatching, business intelligence and ground-breaking predictive customer communications. TOA's system deploys quickly, provides Web-based flexibility and delivers unparalleled cost savings, immediate return on investment, increased productivity and a dramatically enhanced customer experience. Recently named a Visionary in Gartner's annual 2009 Magic Quadrant for Field Service Management, TOA Technologies is headquartered in Cleveland, Ohio, with offices in Amsterdam, The Netherlands. For additional information, please visit

Contact Information

  • Media Contact:
    Kimberly Weber
    Atomic PR for TOA Technologies
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