SOURCE: Omniture

April 29, 2008 03:00 ET

TOMORROW FOCUS Technologies Selects Omniture to Provide Analytics Power to Media Companies

MUNICH, GERMANY--(Marketwire - April 29, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, has been selected by TOMORROW FOCUS Technologies to provide integrated analytics data for TOMORROW FOCUS Technologies' editorial content management system. Omniture SiteCatalyst® will now measure visitor engagement for TOMORROW FOCUS' media customers.

TOMORROW FOCUS Technologies (TFT) is a wholly owned subsidiary of TOMORROW FOCUS AG, a public spin-off of the German Hubert Burda Media Group. As an online channel provider for publishing companies, TOMORROW FOCUS Technologies has specialized in the implementation and operation of Web sites with editorial content. Based on its relationship with Omniture, TFT recently extended its portfolio. In addition to consulting, design, implementation and hosting services, TFT customers can now benefit from Web analytics and statistics services. These statistics services are also offered independently of the TFT system, as Omniture SiteCatalyst integrates with other content management systems.

Omniture's Web analytics platform measures Web 2.0 technologies including Adobe Flash, video or AJAX applications, both for the whole system as well as by application. Editorial users decide which statistics they want to see in their individual dashboards, which they can maintain or extend via drag & drop functions.

"Through our relationship with Omniture, we are extending our service portfolio, which creates additional value for our customers," says Siegfried Kunze, managing director of TOMORROW FOCUS GmbH. "Detailed site traffic analysis helps enable us to increase the number of page views and to direct more users to a specific Web site. Using the information in the dashboards, we can improve traffic control and place banners more systematically. As a result, promotion activities for the Web site can be planned more precisely, marketing campaigns controlled in a more targeted way, and Search Engine Marketing (SEM) and Search Engine Optimzation (SEO) used more effectively."

"We are proud to provide our Omniture SiteCatalyst solution to TFT's customers," says Neil Weston, Omniture senior vice president and general manager for EMEA. "It will help them identify the most profitable paths through their site, where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with their Web site."

About TOMORROW FOCUS Technologies GmbH

TOMORROW FOCUS Technologies (TFT) is a systems provider for web-based IT solutions. Since 1996, TFT successfully publishes Web sites with high-quality editorial content. TFT's references include FOCUS Online and BUNTE Online, as well as the Web sites of external editorial companies, such as Motor Presse Stuttgart, RP Online, Ringier Verlag Switzerland and Kronen Verlag Austria. TFT is a wholly owned subsidiary of TOMORROW FOCUS AG, one of the leading media providers of Web site products in Germany, consisting of the business units Portal, E-Commerce and Technologies. For further information, please visit:

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,400 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture, Omniture SiteCatalyst and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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