TRI Strategic Entertainment Ltd.

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March 18, 2005 16:55 ET

TRI Strategic Entertainment Ltd.and CCNMatthews: Sheila Copps Joins Weekend Radio Show As Host


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: TRI STRATEGIC ENTERTAINMENT LTD.

AND CCNMATTHEWS

MARCH 18, 2005 - 16:55 ET

TRI Strategic Entertainment Ltd.and CCNMatthews:
Sheila Copps Joins Weekend Radio Show As Host

TORONTO, ONTARIO--(CCNMatthews - March 18, 2005) - Former Deputy Prime
Minister Sheila Copps has joined "Weekends", a nationally syndicated
talk radio program as host, with her first segment airing on Saturday
March 19th, 2005. "Weekends" is currently heard across Canada on CFRB
Toronto, CHML Hamilton, CJBK London, CJME Saskatoon, CKOM Regina, CJOB
Winnipeg, CHQR Calgary and CKOV Kelowna.

"I have incredible respect for Sheila and what she has endured
throughout her political career. In the past year, with her book and her
foray into acting, Sheila has shown Canadians a different side of her
personality that is refreshing and adventurous. She is a real example of
"the never give up" attitude that Canadians are known for." said Bryan
Woodruff, President and General Manager of TRI Strategic Entertainment
Ltd., the shows creator and producer.

"First off, I have a love for radio" said Sheila "I also want to share
what I have seen, learned and experienced in my life with the audience
-- not politics -- but what I have really learned about living. Alright,
maybe some politics too."

"Weekends" is also partnered with 50 Plus, Canada's premiere baby boomer
magazine. "The show targets adults over the age of 40 and we deliver
information on wine, investing, politics and lifestyle issues that are
important to that age group, the same principles that 50 Plus delivers
in its magazine" said Bryan Woodruff of their partnership on the program.

CCNMatthews also offers media support to the program. "We believe in
Canadian radio programming and that this show has the opportunity to
create a national forum on issues that are not explored fully enough"
stated Michael J. Nowlan, President and CEO of CCNMatthews.

About TRI Strategic Entertainment Ltd.

A leading executive production and programming company creating and
syndicating various forms of programming in Canada. TRI Strategic
Entertainment is also the owner of Canada's Business Network, a business
news syndication group that produces, among other business programs,
"The Fred Ketchen Report". CBN Broadcast Releases is also a division of
TRI Strategic, offering enhanced corporate disclosure on radio and
television. CBN Broadcast Releases currently holds the exclusive
Canadian sales and marketing rights to Nielsen SIGMA, an encoding and
verification service for broadcast video created by Nielsen Media
Research in the United States.

Visit www.tristrategic.com for more information on all services.

About CCNMatthews

With offices across Canada and in the UK, CCNMatthews distributes news
to the media and investment communities in Canada and around the world
on behalf of our news-making clients.

In 2004, CCNMatthews distributed over 35,000 news releases, performed
regulatory filings to both SEDAR and EDGAR systems, and arranged
conference calls and web casts for thousands of satisfied clients. In
fact, during 2004 we successfully served over 3,000 active clients, and
distributed over 55% of the press releases issued by public companies in
Canada.

CCNMatthews publishes the Matthews Media Directories, Canada's oldest
and most comprehensive source of media contact data for the public
relations industry. We also offer a web-based media contact database
that offers our clients access to one of the most comprehensive global
media contact systems through an innovative, intuitive interface.

Please visit www.ccnmatthews.com for information about the full array of
news/media services available.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    TRI Strategic Entertainment Ltd.
    John Noon
    Senior Producer
    (905) 399-4449
    john@tristrategic.com