October 31, 2007 13:49 ET

TRUSTe Director of Strategic Business Colin O'Malley to Address Privacy Implications of Behavioral Targeting at Federal Trade Commission Town Hall

SAN FRANCISCO, CA--(Marketwire - October 31, 2007) - Today, nonprofit consumer privacy organization TRUSTe announced that Colin O'Malley, director of product development, will be participating in a panel at the Federal Trade Commission (FTC) Town Hall meeting "E-havioral Advertising: Tracking, Targeting, and Technology." The Town Hall, to be held November 1 and 2, 2007, will bring together consumer advocates, industry representatives, technology experts and academics to address consumer protection issues raised by the practice of tracking consumers' activities online to target advertising -- behavioral targeting (BT).

Mr. O'Malley's panel will be held on November 2, 2007 at 9:15 a.m. and will focus on disclosures to consumers. He will specifically address the concept of behavioral targeting as a privacy issue due to consumers' right to control access to their own property, especially the recording of information for commercial benefit. He will examine the use of sensitive and personally identifiable information in BT and the need for consumer notice of third party targeting and tracking on Web sites.

Joining Mr. O'Malley during this session are:

--  Joel Winston, Associate Director, Division of Privacy and Identity
    Protection (moderator)
--  Mary K. Engle, Associate Director, Division of Advertising Practices
--  Peter Magee, Attorney, Division of Privacy and Identity Protection,
    Bureau of Consumer Protection, Federal Trade Commission (moderator)
--  Scott R. Shipman, Chief Privacy Counsel, eBay Inc.
--  Lorrie Faith Cranor, Associate Research Professor, School of Computer
    Science and Department of Engineering & Public Policy, Carnegie Mellon
--  Declan McCullagh, Chief Political Correspondent, CNET News
--  Zulfikar Ramzan, Senior Principal Security Researcher, Advanced Threat
    Research, Symantec
--  Peter Cullen, General Manager, Trustworthy Computing & Chief Privacy
    Strategist, Microsoft Corp.
--  Jane Horvath, Senior Privacy Counsel, Google Inc.
--  Srinija Srinivasan, Vice President, Editor-In-Chief, Yahoo! Inc.
--  Michael Cassidy, President and CEO, Undertone Networks
--  Ken McGraw, Executive Vice President for Law and Corporate Affairs,
--  Esther Dyson, EDventure
--  Martin Abrams, Executive Director, The Center for Information Policy
    Leadership, Hunton & Williams, LLP

To learn more about the event or to register to attend, please visit

About the Speaker:

Colin is Director of Strategic Business for TRUSTe, a role that includes assessing emerging markets where consumer privacy is threatened, and the development and management of self regulatory programs to elevate corporate behavior. In 2005, Colin's team launched the Trusted Download Program, the first software standards program with the backing of industry leaders CNET, CA, AOL, Verizon, Microsoft, and the CDT. The program directs software distribution opportunities and advertising dollars to programs and affiliate networks that respect consumer choice. Colin has been a frequent public speaker on best practices in software, commercial email, and contemporary online advertising models. Colin has a B.S. in Economics and Human & Organizational Development from Vanderbilt University, and co-authored The Vocab Vitamins Vocabulary Booster.

About TRUSTe:

TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,400 Web sites, including the major internet portals and leading brands such as AOL, eBay, IBM, Intuit, Microsoft and Oracle. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about internet privacy visit

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of TRUSTe
    919-833-9975 x 12
    Email Contact