May 02, 2008 11:09 ET

TSA Announces Expansion of Diamond Lane Self-Select Program to General Mitchell International Airport, Milwaukee

MILWAUKEE, WI--(Marketwire - May 2, 2008) - The Transportation Security Administration (TSA) today announced the expansion of its popular Diamond Self-Select Lanes program to General Mitchell International Airport.

Salt Lake City and Denver International airports instituted the self-select lane process in February. Both pilots have resulted in an overall increase in throughput and greatly increased customer satisfaction. The term "Diamond" comes from the signs used in skiing to denote skill level suggested for specific runs.

The self-select pilots are comprised of a series of lanes designated by signage that directs passengers based on their travel needs and knowledge -- Expert, for the business traveler who flies several times a month; Casual, for passengers who travel less frequently, but are familiar with the security process; and Family/Special Assistance, for passengers traveling with small children or strollers, elderly passengers and passengers who may need special assistance.

"These dedicated lanes give passengers some control of the process," said Lou Traverzo, federal security director at General Mitchell International Airport. "These dedicated lanes increase security by calming passengers and allowing behavior detection officers to more easily identify suspicious activity."

Salt Lake City and Denver have both experienced a reduction in wait times for expert travelers in the black diamond lanes. By giving families more time to prepare for screening in the "green" lanes, officers are discovering many fewer prohibited items during the screening process.

To watch a video of Diamond Self-Select Lanes in action, please visit To view passenger response on this and other TSA innovations, visit