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June 22, 2010 15:46 ET

Tacori Diamond Rings Designer Announces Free Ringtone Giveaway

Tacori's "Checkmate" Song Becomes Free Downloadable Ringtone

LOS ANGLES, CA--(Marketwire - June 22, 2010) -  Tacori, the legendary fine jewelry designer known for exquisite platinum rings and diamond rings, is pleased to announce that the wildly popular musical composition featured in its Checkmate TV commercial, "Ooh la, mi cha cha cha," is now available as a free Tacori ringtone.

The 30 second song, "Ooh la, mi cha cha cha," was created as an exclusive composition for Tacori as a backdrop to their iconic Checkmate commercial, currently airing nationwide. Written and composed by Sandy Chila, award-winning vocalist Michelle Harding brings the playful "Ooh la, mi cha cha cha" song to life in the memorable "Checkmate" spot which features sculpted ebony and bone chess pieces acting as a striking visual metaphor for the passion of conquest.

After a large and very positive response to the song featured in this commercial, Tacori is pleased to announce that "Ooh la, mi cha cha cha," which can be heard from their homepage, will be available as a free ringtone. Those who are interested will be able to download the ringtone for a limited time from the Tacori blog.

"We featured this song in our television ad and immediately received an overwhelming amount of positive feedback," said Paul Tacorian of Tacori. "Instead of charging customers for it, we have decided to give it away for free as a way of saying thank you to the community for supporting Tacori."

The commercial is dedicated to the exceptional Dantela Collection of diamond engagement rings. The name Dantela means "lace" in Romanian, and is a reference to the beautifully delicate designs in the one-of-a-kind collection of wedding rings in which diamonds bloom the center stone and provide intricate appeal.

To download the "Ooh la, mi cha cha cha" ringtone, visit

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About Tacori:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades. Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands, diamond earrings, diamond bracelets and diamond necklaces.

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