SOURCE: Goodwill Industries International

April 23, 2008 12:49 ET

"Take Your Jeans Off" for a Good Cause With the Levi's Brand and Goodwill Industries

Jeans Exchange Program Kicks Off the Levi's Brand Annual "501 Day"

SAN FRANCISCO, CA--(Marketwire - April 23, 2008) - When shoppers take their jeans off between April 24 and May 1 and bring them to select Levi's® stores nationwide, they'll receive a 20 percent discount off a new pair of Levi's jeans. The denim collected during Levi's "Take Your Jeans Off" campaign will be donated to Goodwill Industries® to be sold in local Goodwill® stores. Proceeds from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year. The "Take Your Jeans Off" program is part of Levi's long-standing commitment to community involvement and is intended to encourage customer participation in Levi's annual "501® Day."

"Social responsibility and supporting local communities are corporate values that have been woven deeply into the fabric of Levi Strauss & Co. since the company was founded more than 150 years ago," says Mark Breitbard, President of Levi's® Brand, Retail. "Partnering with Goodwill Industries this year is exciting because it gives consumers the opportunity to join in this tradition by donating their used jeans to support Goodwill's job training and career advancement programs."

"When you clean out your closet for Goodwill, you are investing in your community by supporting employment programs that benefit people who want to work but need Goodwill's help to find a job," says Jim Gibbons, President and CEO of Goodwill Industries International. "And at the same time, thanks to Levi's, you are benefiting from great savings on new Levi's jeans."

The Levi's Brand's partnership with Goodwill Industries is part of Levi's annual "501® Day" volunteer efforts. In San Francisco, Goodwill assistant store managers will "shadow" Levi Strauss & Co. employees at the Levi's Store in Union Square to learn about everything from store operations and greeting customers to stocking the displays. The Goodwill managers, who also train program participants for jobs in the retail industry, will then apply their lessons learned to the Goodwill program.

Levi Strauss & Co. employees have a rich history in volunteerism. Employees at Levi Strauss & Co. contribute more than 40,000 hours of service each year on 64 Community Involvement Teams around the world.

"501 Day" is a day to encourage both employees and consumers across the country to take part in a variety of volunteer activities. Held each year on May 1 (5/01), the name "501 Day" is adopted from the legendary Original 501 jean, which was invented by Levi Strauss & Co. in 1873. On May 1, hundreds of employees from Levi Strauss & Co. headquarters and offices across the country will volunteer with nonprofit organizations in their local communities. Employees will participate in dozens of programs from providing companionship to isolated elders through the Little Brothers Friends of the Elderly organization to gardening at the AIDS Memorial Grove.

About "Take Your Jeans Off" For a Good Cause

From April 24 through May 1, consumers can drop off their gently-worn denim -- including jeans, jean jackets, jean skirts, jean shirts, etc. -- at select Levi's stores in Chicago, Los Angeles, New York, San Francisco, and Washington D.C. For a complete list of participating Levi's stores please visit In exchange for donating any denim clothing item, consumers will receive a 20 percent discount off a full-priced pair of Levi's jeans (limit one discount per customer during the event).

About Levi Strauss & Co.

Invented in 1873 by Levi Strauss, Levi's Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's brand, its products and the Levi's Stores, visit

About Goodwill Industries

Goodwill Industries International is a network of 184 community-based, independent member organizations in the United States, Canada and 14 other countries. Each organization serves people with disabilities, low-wage workers and other job seekers by providing education and career services, as well as job placement opportunities and post-employment support. Through its services, the network helps people overcome barriers to employment and become independent, tax-paying members of their communities. In 2007, more than 1 million people benefited from Goodwill's career services. Goodwill Industries International reported an estimated $3 billion in revenue and channels 83 percent of its revenue directly into its programs and services. To find your local Goodwill, use the online locator at or call (800) 664-6577.

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