SOURCE: Talenthouse Inc.

Talenthouse - Creative Collaboration

October 29, 2009 14:30 ET

Talenthouse Teams With Bartle Bogle Hegarty to Source Photographers and Filmmakers for Global Campaign

$20,000 Cash Reward to Be Split Between Artists Who Participate

MOUNTAIN VIEW, CA--(Marketwire - October 29, 2009) - Talenthouse, the leading platform for creative collaboration, has partnered with one of the World's leading advertising agencies, Bartle Bogle Hegarty to identify photographers, filmmakers and graphic artists for a global advertising campaign on behalf of ila DUSK, a new personal safety alarm for women.

Unique to the platform is the "Creative Invite," which drives the collaborative process and interaction between members. These invitations can be commissioned by any artist, brand or organization and provide opportunities for artists to shortcut the usual career path by working with established artists or major brands and result in potential compensation for their work. There will be a $20,000 cash reward available to be split between all the artists who participate in this "Creative Invite," with the winner also securing an opportunity to an internship with one of the World's leading advertising agencies and to have their film, photography and design included as part of the ila DUSK advertising campaign.

"By partnering with Bartle Bogle Hegarty, Talenthouse is able to benefit brands and artists alike through our creative platform," said Roman Scharf, CEO Talenthouse. "Talenthouse offers brands the opportunity to establish a dialogue with their audience and artists to be recognized and compensated for their work and their following."

Bartle Bogle Hegarty has created an exciting new challenge for all those who have wanted to work in brand communication. Bartle Bogle Hegarty is developing a brand campaign around ila, a personal safety brand for women. The aim is to get a personal alarm into the hands of every woman of any age who has ever felt vulnerable when alone, be it when out and about at night, when running in the early hours of the morning, alone in a hotel room, or even walking their dog. It was created by Zag, BBH's brand invention business.

The challenge is to create a viral film, campaign photography and cover designs for the ila DUSK personal alarms. The success of this campaign will not only help make the brand famous by creating global awareness, but it will put the filmmakers, photographers and designers at the top of Bartle Bogle Hegarty's 'ones to watch' list.

"BBH has always been a pioneering agency. We are constantly evolving our processes to make sure we are always liberating as much creativity as possible. Today we are partnering with Talenthouse as they build a unique community -- which we hope will in turn generate interesting and exciting collaborations for us," said Nigel Bogle, Group Chairman.

Creative invites can be commissioned by any artist, brand or organization. Talenthouse does not take an ownership position in any of the work produced for creative invites. The artist retains full rights for their intellectual property.

Artists can log on to www.talenthouse.com to participate.

About Talenthouse

Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context. Talenthouse currently focuses on film, fashion, music, art and photography.

For more information please visit www.talenthouse.com

About Bartle Bogle Hegarty

Bartle Bogle Hegarty, Ltd. is a full-service advertising agency. The company was founded in 1982 by John Bartle, Nigel Bogle & John Hegarty and is based in London, the United Kingdom with shops in London, New York, Sao Paulo, Singapore, Shanghai and Mumbai. For more information please visit www.bartleboglehegarty.com

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