SOURCE: TargetSpot

TargetSpot

April 12, 2010 13:32 ET

TargetSpot Measured at 39 Million Unique Visitors by comScore

TargetSpot Is National Leader of Entertainment - Radio Category

NEW YORK, NY--(Marketwire - April 12, 2010) -  TargetSpot Inc., the nation's largest Internet and mobile radio advertising network, was again ranked first in the Entertainment - Radio Category by comScore in their March report. comScore measured TargetSpot at more than 39 million unique monthly visitors, showing the company reaches 83% of the Entertainment - Radio category and 18.5% of the entire U.S. Internet audience. With this latest ranking, TargetSpot breaks into the top 25 digital advertising companies for total potential U.S. consumer reach.

"We continue to attract some of the best partners in the country like Cox Media Group and CBS Radio because of our fully integrated platform for delivering ads and our advanced targeting, reporting and analytics capabilities," said Eyal Goldwerger, CEO of TargetSpot. "With the reach we now have, TargetSpot should be on the radar of every digital media planner and media buyer in the country."

TargetSpot has been playing an increasingly pivotal role in growing digital advertising revenues for both pure play Internet as well as terrestrial radio groups. Its latest additions to its rapidly growing publisher network include new partnerships with EMMIS Radio and Tribune Broadcasting. They join TargetSpot's total network of 76 distribution partners that include online music companies such as MySpace Music and Live 365, and radio groups such as CBS Radio and Entercom.

The following chart shows the comScore data from the top five companies in the Entertainment-Radio in their March report, ranked by largest audience:

 
Rank
 
Name
Total UniqueVisitors (000) %Reach
1 TargetSpot - potential reach 39,280 83%
2 Westwood One Partner Sites - potential reach 27,817 59%
3 ReplaceAds - potential reach 16,659 35%
4 PANDORA.com 13,016 27%
5 Clear Channel Online 10,118 21%

Internet radio, as reported by eMarketer, is increasing advertising revenues year over year and is one of the fastest-growing online media categories. It is estimated that advertisers will spend $394 million on Internet radio by 2011, as they look for fresh channels to reach consumers.

 For more information about TargetSpot please go to www.targetspot.com.

About TargetSpot
TargetSpot is the nation's largest Internet and mobile radio advertising network. TargetSpot connects top brands and local businesses to the online listener with mobile, interactive, network and spot radio advertising solutions. Advertisers can use TargetSpot's self-service advertising platform or work with TargetSpot's full-service account management team to create campaigns, target customers by geography, listening preferences and demographics and deliver high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot has more than 75 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City and its investors include Union Square Ventures, Bain Capital Ventures, and CBS RADIO.

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