SOURCE: Tealeaf


November 19, 2009 13:00 ET

Tealeaf Hosts 3rd Annual Executive Advisory Council to Discuss the Future of Online Customer Experience

Gathering of Industry Leaders Includes Best Buy, Bluefly, Expedia, Rooms To Go, USAA and Vanguard

SAN FRANCISCO, CA--(Marketwire - November 19, 2009) - Tealeaf, the leader in online Customer Experience Management software (CEM), today announced the conclusion of its Executive Advisory Council (EAC) Annual Meeting -- established as a forum for the exchange of ideas among its customers and for these leading companies to continue providing valuable product and business feedback to Tealeaf. The Executive Advisory Council brought together senior executive representatives among Tealeaf's customers, including Fortune 500 companies in many sectors, such as financial services, retail, travel, and insurance. Forrester Research Vice President and Principal Analyst Bruce Temkin also provided a keynote address. Council members included executives from Best Buy, Bluefly, Deluxe, Esurance, Expedia, Nationwide Mutual Insurance, Rooms To Go, Vanguard, USAA and

"Expedia is committed to providing the easiest booking process possible, and our use of Tealeaf has been instrumental in the success of our efforts -- driving significant revenue that would have otherwise been lost, and resulting in a better experience for our customers," said Joe Megibow, VP, Global Analytics and Optimization, Expedia. "Our customer experience organization is comprised of a team of dedicated analysts and developers, whose efforts are enhanced and fueled by industry discussions like this."

"Rooms to Go is a brick and mortar company, but over the past ten years our online channel has become critical to our overall business. That said, it's essential to get the right strategies in place to understand customers' online experiences and how they interact with the website to accomplish their shopping or research goals," said Mike Austin, director of e-commerce, Rooms to Go. "Fortunately, with Tealeaf I don't speculate about what is going on with our site -- I have actionable insight into the absolute truth of each user experience. As the online channel continues to grow and best practices evolve, the range of perspectives at Tealeaf's Executive Advisory Council were extremely helpful to advance our efforts moving forward."

"We've been using Tealeaf for three years now and can't imagine running without it. In fact, Tealeaf is the first and last thing I look at every day when I come into the office," said Mike Brown, Vice President of Optimization at "We have a testing culture, where we thoroughly examine what site enhancements will deliver the best possible experience. In the interest of constant research and refinement, we found our second year at Tealeaf's Executive Advisory Council a great source of information."

"This year's Executive Advisory Council gathered a diverse group of companies with a common goal of delivering successful online experiences," said Rebecca Ward, chairman and CEO, Tealeaf. "Our Council helps us understand not only present initiatives, but also deliver products that look ahead to future needs."

The forum included a variety of activities, such as networking events and educational sessions featuring peer-to-peer conversation, best practices, market trends, and product strategy. Bruce Temkin, vice president and principal analyst at Forrester Research also joined the discussion this year for his keynote on the future of online experiences.

About Tealeaf

Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

© Copyright 2009 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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