SOURCE: China TechFaith

China Techfaith

January 12, 2010 07:00 ET

TechFaith and aigo Promote Next Generation Gaming Content

6 New Phones With Motion Sensor Technology Tailored for Interactive Mobile Gamers

BEIJING--(Marketwire - January 12, 2010) - China Techfaith Wireless Communication Technology Limited (NASDAQ: CNTF) ("TechFaith") and Huaqi Information Digital Technology Co. Ltd. ("aigo"), a leading brand in consumer digital products marketed in China, today announced the joint promotion of next generation motion sensor game content. As part of the companies' strategy, they will promote six phones designed and manufactured by TechFaith with state-of-the-art motion sensor technology, tailored for interactive mobile gamers. The next generation motion sensor gaming content is expected to become available in the China market in the first half of 2010 on a dedicated online aigo motion sensor game content platform. TechFaith's wholly-owned subsidiary, 798 game, will provide the gaming content for the platform.

The six new mobile phones will target gamers that play sporting, exercise and motion-intensive games. Customers will be able to download games directly onto their mobile phones off of a dedicated website. Importantly, in addition to state-of-the-art motion sensor technology, the six new models all have remote controller functions for playing set-top-box games, along with chipsets supporting dual mode GSM and WCDMA. Approximately 300,000 total units of the six mobile phones are expected to ship in the China market in 2010.

Mr. Defu Dong, Chairman and CEO of TechFaith, said, "The convergence of mobile phones and gaming continues to move forward at a considerable pace. By launching dedicated mobile phones, tailored gaming content and rich online websites, we will provide better one stop service to our ODP customers to help them improve on the gross margin of traditional handsets with high value add, while establishing ourselves as one of the market's leaders."

Fei Kong, General Manager of Huaqi Mobile, a subsidiary of Huaqi Information Digital Technology Co. Ltd., said, "This is a great offering for the market and we are excited to have such a strong partner in our launch. We fully support TechFaith's vision of mobile phones as a gaming platform. We think this is a very significant business opportunity and feel we have the right product offering to get consumers excited. Designing state-of-the-art motion sensor technology into mobile phones is an ideal application that fits the aigo brand name very well."

About TechFaith

TechFaith (NASDAQ: CNTF) is a China-based original developed product provider focused on the original design and sales of mobile phone products. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited. 798 Entertainment Limited currently engages in providing self-developed as well as co-developed and licensed cell phone contents.

--  TechFaith engages in the development and production of middle to high end
    handsets and tailor made handsets. TechFaith's original developed products
    include: (1) multimedia phones and dual mode dual card handsets of multiple
    wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA,
    GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones;
    and (3) handsets with interactive online gaming and professional game terminals
    with phone functionality.
--  With the capability of developing Middleware Application MMI/UI software on
    2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA)
    communication technologies, TechFaith is able to provide Middleware Application
    MMI/UI software packages that fulfill the specifications of handset brand owners
    and carriers in the global market. For more information, please visit
    www.techfaithwireless.com.
--  TechFaith is targeting both the mobile and online PC gaming markets through
    its websites www.798uu.com and www.798game.com with gaming content developed
    internally, co-developed and licensed from third parties.
    

About aigo

Founded in 1993, Huaqi Information Digital Technology Co. Ltd. currently employs over 1,900 employees in more than 17 nationwide branches in China and five overseas subsidiaries. This dedicated team has developed the "aigo" brand into a leader in many of China's technology markets.

The aigo product line includes:

--  aigo MP4 players
--  aigo RMVB-compatible MP5 players
--  aigo portable storage devices
--  aigo digital cameras
--  aigopen designated as the exclusive guide system for the Traveling Olympic
    Exhibition
    

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Contact Information

  • For further information, please contact:
    In China:
    Jay Ji
    China Techfaith Wireless Communication Technology Limited
    Tel: 86-10-5822-8390
    ir@techfaith.cn

    In the U.S.:
    David Pasquale
    Global IR Partners
    Tel: +1 914-337-8801
    cntf@globalirpartners.com

    For aigo
    Wu Guanting
    Huaqi Information Digital Technology Co. Ltd
    Tel:+ 86-10-62606290
    wuguanting@huaqi.com