SOURCE: China TechFaith

China Techfaith

June 23, 2010 07:00 ET

TechFaith's Disney Phone to Launch on July 6th

BEIJING--(Marketwire - June 23, 2010) -  China Techfaith Wireless Communication Technology Limited (NASDAQ: CNTF) ("TechFaith") today announced it will launch a Disney-branded mobile phone on July 6, 2010 through Glomate Mobile (Beijing) Co., Ltd., a subsidiary of TechFaith.

M21, the first official Disney-branded mobile phone for the China market, is designed to target teenage mobile phone users. The trendy bar-style, quad band (900/1800 or 850/1900 option) GSM phone featuring high-quality MP3 functionality, will be available in three fashionable colors. Standard models will support SMS messaging, FM radio and Bluetooth capabilities.

Mr. Wayne Lu, the President of Glomate Mobile, stated, "The phones will be available through an integrated channel, including Disney authorized retailers, concept stores, major electronics mall and online stores. We are very optimistic about its potential. We will also be launching the Barbie branded phones after the Disney phones."

Mr. Deyou Dong, who as Chief Operating Officer of TechFaith is in charge of the Company's mobile business, said, "We are quickly establishing our branding business into another important growth platform along with our ODP business. This represents another big step forward in building our branded mobile phone business, and builds on our work with the Barbie branded mobile phone for girls, and our QIGI smartphone brand for enterprise users and the operator tailored market. We are looking forward to its success, along with our existing ODP business."

A launch press conference will be held on July 6th from 1pm-4pm at the Boda Building in the Beijing Economic-Technological Development Area. The route map for the event will also be available on TechFaith's website.

About us

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith is targeting to build it to be a branded mobile phone specialist in differentiated market segments in China market. TechFaith is also striving a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

  • TechFaith engages in the development and production of middle to high end handsets and tailor made handsets. TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
  • With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit
  • TechFaith is targeting to be branded mobile phone specialist for differentiated market segments in China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other licensed brand names for girls and teenagers.
  • TechFaith is targeting both the mobile and online PC gaming markets through its websites and with gaming content developed internally, co-developed and licensed from third parties.

Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Contact Information

    In China:
    Jay Ji
    China Techfaith Wireless Communication Technology Limited
    Tel: 86-10-5822-8390

    In the U.S.:
    David Pasquale
    Global IR Partners
    Tel: +1 914-337-8801