SOURCE: Sesame Communications

December 02, 2008 06:00 ET

Technology Impacts Patient Perceptions, According to New Study on Doctor-Patient Relationships

Groundbreaking Survey of 23,000 Dental Patients by Sesame Communications Confirms Importance of Online Connection

SEATTLE, WA--(Marketwire - December 2, 2008) - Sesame Communications, provider of online software and services to the dental industry, today released results from a new survey which revealed that the use of Internet technology greatly influences patient perceptions, among other findings. Patients associate their doctor's adoption of the latest online technologies and tools with advanced clinical skills, treatment methods, materials, and procedures. These findings, along with other results and insights, are summarized in a new whitepaper titled "Technology Meets Tradition." The findings and content are based on over 23,000 dental patient surveys submitted January through October 2008, across the United States and Canada. Believed to be the largest study of its kind ever conducted, the whitepaper is now available for free download at www.sesamecommunications.com.

"Patients have spoken, and they're online," said Frith Maier, CEO and Founder of Sesame Communications. "Patients are demanding online access and interaction on their terms. Doctors risk being left behind unless they get online."

Other findings in the Technology Meets Tradition whitepaper include:

--  Email trumps phone calls. Patients expressed an overwhelming
    preference for email as they increasingly manage their health and dental
    care online.  Email was preferred by more than 3:1 over traditional phone
    calls for appointment reminders and other communication.
--  Financial visibility and online payment embraced by patients.  Over
    80% of patients surveyed expressed comfort with making payments online, and
    over 40% enthusiastically endorsed it.
    

"Being a great dentist means a lot more than being an expert on teeth. A truly great dentist must also be a good communicator," said Dr. Larry Emmott, President of Emmott on Technology. "This study clearly shows that now more than ever before, being online is critical to enhancing communication and building the doctor-patient relationship."

About Sesame Communications

Sesame Communications is the premier provider of online products and services for the dental industry. Sesame supports the largest online channel in dentistry, with nearly 2 million patients logging on for information and electronic alerts from their dental professionals. Sesame delivers a comprehensive solution, which enables doctors to enhance patient relationships and practice profitability by improving staff productivity, enhancing practice marketing and increasing patient referrals. Over 15,000 dental providers are registered for Sesame Interactive, which streamlines communications between dentists and specialists and improves treatment planning. Sesame is privately held and headquartered in Seattle, WA and can be found at www.sesamecommunications.com or by calling: 877-633-5193.

Contact Information

  • Contact - press only
    Valerie Chan
    Plat4orm PR
    (206) 856-7885
    valeriec (at) plat4ormpr.com