October 02, 2007 16:13 ET

Technology Luminaries Geoffrey Moore, David Farrington and Dr. Moira Gunn Join Advisory Board

Business Experts and Thought Leaders to Provide Industry Insight and Strategic Advice for Sales 2.0 Pioneer

SAN MATEO, CA--(Marketwire - October 2, 2007) - Incorporated™, the leading on demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, announced today that it has appointed bestselling "Crossing the Chasm" author and marketing strategist Geoffrey Moore, pioneering SaaS legal counsel David Farrington, and popular NPR technology host Dr. Moira Gunn to its advisory board. The newly formed advisory board will provide management counsel to support's ongoing expansion.

"We are extremely pleased to add such a prestigious group of industry experts to the team," said David Thompson, CEO and co-founder of "Geoff, David and Moira bring years of marketing, strategy, media and technology acumen to Genius, and we look forward to their contributions as we build upon the tremendous success of SalesGenius."

The Genius Advisory Board includes:

Geoffrey Moore

Best-selling author Geoffrey Moore is a co-founder and managing director at TCG Advisors and founder of The Chasm Group. Moore consults with senior executives at both established enterprises and technology start-ups, providing advice on strategy and transformation challenges. Beyond his hugely influential bestseller, "Crossing the Chasm," Moore has also penned "Inside the Tornado," "The Gorilla Game," "Living on the Fault Line," and, most recently, "Dealing with Darwin," each of which deals with a set of management or investor challenges posed by fast-changing, technology-enabled markets.

David Farrington

David Farrington is Vice President and General Counsel at WebEx Communications. He joined WebEx in 2000 and led their successful IPO. Most recently, David was responsible for providing pivotal legal counsel resulting in WebEx's acquisition by Cisco Systems for $3.2 billion. Prior to joining WebEx, David was a partner at the law firm of Skjerven Morrill Macpherson LLP and held a number of legal and senior management positions during an 8-year tenure at Apple.

Dr. Moira Gunn

Author and radio personality Dr. Moira Gunn is best known as the host of both Tech Nation and BioTech Nation, heard weekly on National Public Radio's NPR Talk and NPR Now programs. Her popular weekly commentaries on life in the high-tech age combine tech savvy with a broad worldview gained from over 2,000 interviews, ranging from the well-known innovators who drive our fast-changing world to the everyday people who must cope with it. Gunn recently wrote "Welcome to BioTech Nation ... My Unexpected Odyssey into the Land of Small Molecules, Lean Genes, and Big Ideas." Gunn is also currently a member of The Tech Awards' Global Leadership Council, a Board Member Emeritus of The Tech Museum of Innovation, and a member of the Advisory Board to the Anita Borg Institute for Women & Technology.

About, creator of SalesGenius, is the leading on demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Web sites.

Genius® solutions give sales organizations unprecedented control over email and website marketing, delivering real-time email campaign reports to managers and instant email response and website visit alerts to sales reps, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Incorporated is a privately held company, funded by Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Incorporated visit or email

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