SOURCE: Atlantic Records

August 30, 2006 11:05 ET

Tego Calderón Hits Stores With Eagerly Awaited Jiggiri/Atlantic Debut, "THE UNDERDOG/EL SUBESTIMADO"; Fans Pack Midnight In-Store Concert in Puerto Rico; Times Square Appearance Set for

Tonight

NEW YORK, NY -- (MARKET WIRE) -- August 30, 2006 -- Atlantic Records has announced the release this week of "THE UNDERDOG/EL SUBESTIMADO," the eagerly anticipated Jiggiri/Atlantic debut from Latin rap superstar Tego Calderón. Calderón celebrated the release of the album with a special midnight in-store performance on Monday night (8/28) in his homeland of Puerto Rico. The free concert, which took place at La Gran Discoteca at Los Colobos in the city of Carolina, was packed with over 1,000 fans. Following his live performance, Calderón stayed at the store until 3 a.m. signing autographs.

Calderón arrives in the U.S. today for a string of in-store autograph signings, kicking off tonight, August 30th, at the Virgin Megastore in New York's Times Square. Tego then continues on to appearances in Chicago, Los Angeles, Phoenix, Miami, and Orlando.

Calderón is slated to perform at the star-studded NFL Opening Kickoff 2006 concert on Miami's South Beach on Thursday, September 7th. Two songs from Tego's performance will be televised on Telemundo.

"Los Maté," the first single from "THE UNDERDOG/EL SUBESTIMADO," jumped nearly 30 spots to hit #17 with a bullet on this week's Billboard Hot Latin Songs chart, and the track has hit #1 in Latin Rhythmic airplay in the U.S. The song's companion video made its worldwide premiere last Thursday on Univision.com. In addition, a full album listening party went live on the AOL Latino Musica homepage yesterday and will run through next Tuesday.

Released on Calderón's own Atlantic-distributed Jiggiri Records, "THE UNDERDOG/EL SUBESTIMADO" is already being hailed as a landmark in the Latin hip-hop and reggaetón movement. When Calderón inked a worldwide deal with Atlantic last year, he became the first artist in the Latin hip-hop field to ink a global pact with a major label.

Calderón describes his new album as "a musical journey through the Afro-Caribbean culture." It showcases poetry from the heart and is a unique fusion of elements taken from traditional bomba puertorriqueña, Jamaican reggae, blues, Cuban rumba, and New York salsa. The diversity of styles that Tego brings together is reflected in the wide array of musical instruments on the album. Calderón brings to his palate the music of percussion and brass to create a vivid soundscape that recalls the classic rhythms of the legendary salsa greats.

"THE UNDERDOG/EL SUBESTIMADO" contains 22 tracks plus one bonus track and features collaborations with such artists as Buju Banton, Eddie Dee & Voltio, Yandel, Chyno Nyno, Don Omar, and legendary salsa singer Oscar D'León. The album also features the work of producers DJ Nelson, Danny Fornaris, DJ Nesty, Naldo, DJ Joe, Echo & Diesel, Cookee, Major League, Salaam Remi, Erick Figueroa, Daniel Cruz & Eduardo Lobo, and Troyton Rami. All the songs on the album were co-written by Calderón, with the exception of "Chango Blanco," written by Luis López Cabán. Featured in the album is a special booklet with bilingual track-by-track commentary by award-winning Puerto Rican author and professor Mayra Santos-Febres.

Tego Calderón released his solo debut, "EL ABAYARDE," in 2002. Breaking sales records in the underground reggaetón genre, it sold a remarkable 50,000 copies in just one week, and Calderón became an overnight Latin superstar. Just three months after making his solo premiere, Calderón was greeted with a tumultuous response at a sold-out concert at Roberto Clemente Coliseum in San Juan. The following day, he made history when he became the first rap artist to perform at the traditional National Day of Salsa celebration. Since then, Calderón's career has exploded, his success spreading throughout Latin communities in the Caribbean, Central and South America, Canada, and the U.S.

A household name in dozens of Spanish-speaking countries around the world, Calderón has now become a major, influential presence in the U.S. market. When he first headlined New York's Madison Square Garden in August 2003, the New York Times heralded him as "the most forward-looking performer" of the dozen artists on the bill, noting that "Mr. Calderón made the best case for reggaetón as music with room to grow." In October 2004, when Calderón returned to the stage of the Garden as the star of the breakthrough "Megatón 2004" reggaetón event, the audience had swelled from 12,000 to a sold-out 20,000. "The crowd erupted into a frenzy," noted the Village Voice. "The fruit of Tego's crossover appeal was palpable. Not only did attendance surge by thousands from 2003, but now masses of non-Spanish-speaking gringos were bopping their heads and flailing their arms to the universal beat."

From his ovation-gathering appearance at New York's annual Puerto Rican Day parade in 2004 to becoming the first Spanish-language artist to be featured on New York's Power-105 to his performance at the 2005 MTV Video Music Awards, Calderón has been breaking cultural barriers. Earning widespread critical acclaim, he has been featured in the New York Times, Vibe, Fader (cover), Urban Latino (cover), Fuego, and many other publications. The Village Voice noted that Calderón "almost single-handedly... steered his country's dominant youth culture out of the island and Latino neighborhoods, and into the American stream of pop consciousness."

www.tegocalderon.com

www.jiggiri.net

Audio streams for "Los Mate"

Real: http://streamos.atlrec.com/real/atlantic/tego/losmate_clean.ram

Windows: http://streamos.atlrec.com/wmedia/atlantic/tego/losmate_clean.wma

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