SOURCE: Oracle Corporation

Oracle Corporation

June 23, 2010 08:00 ET

Teknosa Extends Relationship With Oracle to Help Enhance Store Performance and Profitability

Rapid Implementation Strategy Helps Turkish Retailer Improve Store Compliance With Oracle® Retail Lifecycle Space Planning Applications

CHICAGO, IL--(Marketwire - June 23, 2010) -  Oracle Retail CrossTalk -- Oracle (NASDAQ: ORCL)

News Facts

  • Teknosa, Turkey's leading technology retailer is using Oracle® Retail Macro Space Management and Oracle Retail In-Store Space Collaboration to optimise its retail space and help improve revenue, by localising and tailoring assortment, price and promotions within its 256 stores.
  • Teknosa offers consumers affordable state-of-the-art technology products from hundreds of global brands through its Standart, Planet, Extra, Exxtra and Teknosa Outlet store formats across Turkey and increasingly in neighbouring countries, as it expands its international reach.
  • The Oracle Retail applications will help reconcile perceived floor space at head office with actual use of space within stores to provide insight into space elasticity and support an uplift of revenue with a decrease in operational costs.
  • With increased management visibility to stores and shelf, Teknosa can maintain better compliance to corporate plans by reallocating floor space for high-margin items, improving assortments by tailoring inventory to local demographics, and creating more streamlined store-stocking practices.
  • Additional benefits are planned by streamlining and improving communications between head office and stores. This will help Teknosa to gain a consistent channel of communication to promote floor plans or changes to store management, with sufficient lead time to enable promotional adjustments.
  • The deployment of Oracle Retail lifecycle space planning applications builds on Teknosa's 10-year history of successfully relying on Oracle's offerings including the Oracle E-Business Suite, Oracle Data Warehousing, Oracle Enterprise Performance Management and Business Intelligence applications, Oracle Retail merchandising and planning applications and Oracle's Sun Server and Storage systems.

Supporting Quotes

  • "With our centralised Oracle platform in place, we are now moving towards individual areas of operational excellence and Teknosa's investment in space planning tools is another step in sustaining our long-term relationship with Oracle," said Mehmet Nane, General Manager, Teknosa. "These Oracle Retail applications are helping us to introduce more consistency around performance, operations and customer service."
  • "Teknosa's strategy for ensuring space allocation tailored to local customer preferences or high-margin goods will help drive store performance and maximise return on merchandisable space," said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. "Oracle can help businesses to create short-term value, whilst providing long-term competitive advantage."

Supporting Resources

About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers -- enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit

Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Information