SOURCE: Tempo

Tempo

November 16, 2009 08:00 ET

Tempo Powers New Dogster & Catster Affinity Debit Cards

Members Personalize Cards With Pet Photos via Tempo Web Platform

SAN MATEO, CA--(Marketwire - November 16, 2009) - Dogster, Inc., creator of the popular pet owner Web destinations, Dogster and Catster, is now offering affinity debit cards that members can personalize with a photo of their pet. Enabled by Tempo's Web-based debit card platform, pet lovers can apply online and link their cards to existing checking accounts.

Dogster and Catster are the fastest growing pet owner destination sites on the Internet, providing information and entertainment to dog lovers and cat lovers. Dogster and Catster debit cardholders will receive cash-back rewards for every signature-based purchase, with rewards automatically deposited into cardholder accounts on a monthly basis.

Tempo technology makes it easy for organizations to offer affinity debit cards and provides a web portal for consumers to apply for and activate cards, as well as track purchases and rewards. Dogster and Catster debit cards can be personalized with pet photos simply by uploading a preferred electronic image during the online application process.

"We expect many consumers to pounce at the opportunity to emboss their primary payment card with a photo of their pet," said Steven Reading, Dogster Chief Business Officer. "Our more than 750,000 members have uploaded millions of photos of more than 600,000 pets, which shows they love their pets and want to show them off to the rest of the world. Our rewards program pays them back with a monetary treat every time they show off that love with their Dogster and Catster debit cards."

Cardholders can use their Dogster and Catster branded debit cards anywhere Debit MasterCard cards are accepted and also enjoy cash-back and ATM withdrawal access to their existing checking accounts. The cards are issued by Tempo partner First Bank & Trust of Brookings, SD, part of Fishback Financial Corporation.

"Affinity debit cards represent a new loyalty option for businesses large and small," said Tempo CEO Mike Grossman. "Tempo's Web-based platform utilizes our unique software-as-a-service technology to change the economics of tailoring cards to specific groups of consumers."

Tempo-enabled debit cards are affinity partner-branded, generate valuable cardholder rewards, and can be used for online and offline purchases and ATM withdrawals. Working with First Bank & Trust, Tempo manages all aspects of card issuance, including risk management, application processing, card fulfillment, authorization and settlement.

About Dogster, Inc.

Dogster, Inc. is the publisher of Dogster.com, Catster.com, Snuzzy.com, and a network of several other pet blogs. Launched in 2004, its sites offer pet owners and enthusiasts information, entertainment, tools, blogs and social networking for over 1.5 million visitors from more than 150 countries. Dogster, Inc. is based in San Francisco, CA.

About Tempo

Tempo is the leader in enabling organizations to quickly and easily offer affinity and co-branded debit cards to their customers, contributors and members. The open loop cards are rewards-based, partner-branded, and linked to the consumer's existing checking account. Tempo provides its affinity partners with a Web-based platform that makes it easy to launch and market co-branded debit programs. The partners benefit by generating new revenue, and building loyalty through the delivery of enhanced cardholder value. Tempo is privately held and is headquartered in San Mateo, CA. For additional information, visit www.tempo.com.

These cards are issued by First Bank & Trust, Brookings, SD, pursuant to a license by MasterCard® International Incorporated. First Bank & Trust is a member of the FDIC and part of the Fishback Financial Corporation.

Contact Information