Contact Information: Contact: Ron Hingst THE PROMOTION AGENCY 734/662-5544
Tequila Rose Offers Country Fans an Opportunity to Become "Roadies" With Bomshel Singing Duo
| Source: McCormick Distilling Company
NASHVILLE, TN--(Marketwire - June 7, 2007) - Tequila Rose, the original strawberry cream
liqueur with a splash of premium Tequila, has again partnered with Bomshel,
a sassy, female country singing duo, to offer fans an opportunity to become
"Roadie for a Week" with the group on their national 2007 Tour.
Vic Morrison, vice president of marketing for McCormick Distilling Company,
Inc makers of Tequila Rose and the oldest operating distillery west of the
Mississippi, announced the promotion shortly after unveiling the new
Tequila Rose Wicked Women Tour Bus that Bomshel will call home for the
summer.
The winner of the sweepstakes will be invited to join the Bomshel Tour for
about a week with their own mini bus tour and a year's supply of Cruel Girl
Jeans, the jeans worn by Bomshel members Kristy O and Buffy during their
performances. Also included in the promotion is an attractive not too
subtle bright pink Tequila Rose branded travel case which is on display in
retail outlets and is available for purchase on the web at
www.tequilarosetour.com.
Bomshel has hit the C&W scene by storm this past year and recently debuted
with its first single the Bomshel Stomp on radio stations around the
country. The Duo features the distinctive singing of Buffy and the
electrifying fiddling of Kristy O. Together the pair perform a number of
empowerment songs aimed at women of all ages and provide male and female
fans of all ages with high-energy entertainment.
Tequila Rose were limited sponsors of the Bomshel Tour in order to announce
the introduction of two new Tequila Rose flavors, Tequila Rose Java and
Tequila Rose Cocoa. The relationship was so successful Tequila Rose and
Bomshel extended the sponsorship for another year.
McCormick was founded in 1856 in Weston, MO, near Kansas City. McCormick
portfolio of products includes nationally and internationally distributed
brands such as McCormick Vodka, the new 360 Vodka Super Premium Brand,
Tarantula Tequila, McCormick Irish Cream Liqueur, Wiser's Deluxe Canadian
Whisky, Polar Ice Vodka, Tarantula Azul and Tarantula RTD's.
Additional information on the privately held corporation is at
www.mccormickdistilling.com, www.tequilarose.com or www.bomshel.com.
