SOURCE: McCormick Distilling Company

June 07, 2007 07:16 ET

Tequila Rose Offers Country Fans an Opportunity to Become "Roadies" With Bomshel Singing Duo

NASHVILLE, TN--(Marketwire - June 7, 2007) - Tequila Rose, the original strawberry cream liqueur with a splash of premium Tequila, has again partnered with Bomshel, a sassy, female country singing duo, to offer fans an opportunity to become "Roadie for a Week" with the group on their national 2007 Tour.

Vic Morrison, vice president of marketing for McCormick Distilling Company, Inc makers of Tequila Rose and the oldest operating distillery west of the Mississippi, announced the promotion shortly after unveiling the new Tequila Rose Wicked Women Tour Bus that Bomshel will call home for the summer.

The winner of the sweepstakes will be invited to join the Bomshel Tour for about a week with their own mini bus tour and a year's supply of Cruel Girl Jeans, the jeans worn by Bomshel members Kristy O and Buffy during their performances. Also included in the promotion is an attractive not too subtle bright pink Tequila Rose branded travel case which is on display in retail outlets and is available for purchase on the web at www.tequilarosetour.com.

Bomshel has hit the C&W scene by storm this past year and recently debuted with its first single the Bomshel Stomp on radio stations around the country. The Duo features the distinctive singing of Buffy and the electrifying fiddling of Kristy O. Together the pair perform a number of empowerment songs aimed at women of all ages and provide male and female fans of all ages with high-energy entertainment.

Tequila Rose were limited sponsors of the Bomshel Tour in order to announce the introduction of two new Tequila Rose flavors, Tequila Rose Java and Tequila Rose Cocoa. The relationship was so successful Tequila Rose and Bomshel extended the sponsorship for another year.

McCormick was founded in 1856 in Weston, MO, near Kansas City. McCormick portfolio of products includes nationally and internationally distributed brands such as McCormick Vodka, the new 360 Vodka Super Premium Brand, Tarantula Tequila, McCormick Irish Cream Liqueur, Wiser's Deluxe Canadian Whisky, Polar Ice Vodka, Tarantula Azul and Tarantula RTD's.

Additional information on the privately held corporation is at www.mccormickdistilling.com, www.tequilarose.com or www.bomshel.com.

Contact Information

  • Contact:
    Ron Hingst
    THE PROMOTION AGENCY
    734/662-5544