April 20, 2010 09:10 ET

TerraVITA Announces Sustainable Food and Wine Event in Southeast

Inaugural North Carolina Event Featuring Renowned Chefs and Top Organic Wines and Microbrews Launches in Triangle

RALEIGH, NC--(Marketwire - April 20, 2010) -  TerraVITA announced today it will host the first annual food and wine event of its kind in the Southeast, featuring 30 of the top-rated North Carolina sustainable chefs and artisan food purveyors with some of the finest biodynamic and organic wines and microbrews from around the world. TerraVITA's inaugural Grand Tasting on the Green will be held at Southern Village in Chapel Hill, NC, on Saturday, October 16, 2010, and will be the first event in the Southeast to offer participants an opportunity to sample more than 100 biodynamic and organic wines and microbrews in a single open venue. 

Alongside international wine and beer producers, premier chefs from western North Carolina to the Triad, the Triangle, and the Coast will be present to prepare some of the freshest and finest food samples using locally grown ingredients and products provided by Organic Valley. In addition, chocolatiers, cheese-makers, bakers, and organic coffee and tea producers will prepare tastings for event attendees while live bluegrass-inspired music plays throughout the afternoon.

"We hope TerraVITA will offer one more way for people to connect and understand that sustainability will be realized when it is the pursuit of a community, not a municipal or national program," said Robbie Roberts, owner and master roaster for Joe Van Gogh. "When pursuing our own vendors -- especially milk -- we're always on the lookout for a farmer who gets the big picture and can compost the chaff we make at the roastery or the spent grounds from our stores." 

TerraVITA also will offer attendees the opportunity to bid on exclusive dining and travel gift certificates, food and wine merchandise, sustainable products and services, and original art by prominent artists in a silent auction benefitting two local non-profit organizations. As an additional commitment, TerraVITA has set the goal of producing a zero waste event. Working with Solar Tech South, TerraVITA will have access to clean solar energy to support a portion of the event's electrical needs. In addition, other sustainable practices will be employed including the intensive use of compostable and recyclable goods. For more information on attending or participating in TerraVITA, please visit the website or email

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