Canada Economic Development

Canada Economic Development

April 28, 2010 14:00 ET

Territoire Populaire Chenier Inc. Receives $150,000 From Government of Canada for Recreational Tourism Development Plan

RIMOUSKI, QUEBEC--(Marketwire - April 28, 2010) - The Honourable Denis Lebel, Minister of State for Canada Economic Development, today announced the awarding of $150,000 in non-repayable funding to the organization Territoire populaire Chénier Inc. for the implementation of a plan to improve the recreational tourism offering, particularly adventure tourism, on the territory of the Duchénier wildlife reserve. This will enable the organization to offer a wider assortment of outdoor activities and thereby bolster the number of visitors to the site outside of the hunting and fishing seasons.

In order to implement its recreational tourism plan and set up a varied range of activities, Territoire populaire Chénier intends to acquire recreational equipment and information management software. The organization plans, among other things, to develop thematic tours and install interpretive panels and signage. Once the project is complete, the site will be better suited to adventure tourism activities and should therefore draw a greater number of hikers, cyclers and canoeists to the area. The project will result in the creation of nine new direct jobs at the Duchénier wildlife reserve, including one full-time and eight seasonal positions, as well as the consolidation of 17 existing jobs.

"The Government of Canada did not hesitate in its decision to fund this promising initiative for the diversification of the local economy. We are convinced that this project has the potential to generate extremely positive spinoffs. The Duchénier wildlife reserve possesses a great many assets, not the least of which include the vast lands and remarkable natural features that make it an ideal site for the practice of structured recreational tourism activities that respect the area's wildlife and its ecosystems. Users and nearby communities alike are sure to welcome this improvement to the Bas-Saint-Laurent tourism offering," explained Minister of State Lebel.

With its 273 square kilometres of land, the Duchénier wildlife reserve is a vast hunting and fishing ground known for its well-stocked waterways and abundant wildlife. Located on publicly-owned lands, Duchénier differs from Quebec's other wildlife reserves in that it is entirely locally administered. Today's project is part of a global development plan aimed at increasing the availability of recreational tourism and adventure tourism activities in the area.

This financial assistance has been awarded through the Community Adjustment Fund established under Canada's Economic Action Plan, a series of measures put in place to support the country's economic recovery, stimulate investment, open up new opportunities and create employment.  

For more on Canada's Economic Action Plan, visit

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