Tetra Pak

Tetra Pak

March 25, 2010 13:09 ET

Tetra Pak to Refresh LG Fashion Week

As official water sponsor of LG Fashion Week Beauty by L'Oreal Paris, Tetra Pak provides carton water on site during the week's festivities.

TORONTO, ONTARIO--(Marketwire - March 25, 2010) -

Editors Note: There is a video and a photo available with this Press Release.

LG Fashion Week Beauty by L'Oréal Paris is known as a leader in style and innovation. Although the focus is on designers, these characteristics continue off the runway. Behind the scenes, Tetra Pak is sponsoring LG Fashion Week for the second season in a row by providing water packaged in Tetra Pak cartons as a green alternative for water on-the-go.

By adopting Tetra Pak's water cartons that are recyclable and made mostly from paper, a renewable resource that is responsibly replenished, LG Fashion Week is demonstrating to Canadians that the fashion industry is committed to providing sustainable solutions to consumers. Using Tetra Pak water cartons sets an example of responsible ways to help lower the environmental impact

"Canadian trendsetters demand superior, sustainably designed products. Whether it covers your body or nourishes it, people want a brand they can live with. I love the water!" said Robin Kay, Executive Director LG Fashion Week Beauty by L'Oréal Paris. "We know that water packaged in Tetra Pak's eco-chic cartons will satisfy the needs of our enviro-conscious attendees all week."

Tetra Pak has become a mainstay at fashion weeks worldwide, from Mercedes-Benz Fashion Week in New York to international countries like Brazil and Greece. The company's approach to marketing is pioneering for both the packaging industry and B2B companies. The lightweight cartons are not only a sustainable alternative for on-the-go water; they also provide opportunities for beverage and food companies to create iconic packaging statements for their products.

"We focus beyond tomorrow, leading the way towards creative, innovative solutions that are good for our business, our customers' business and good for society. Thinking as a B2C company, we reach out to consumers and trendsetters and educate them on the benefits of our packaging," said Carla Fantoni, Vice President of Communications, Tetra Pak Inc.

Tetra Pak has been leading the industry in facilitating carton recycling since 1990. Approximately 80% of Canadians now have access to carton recycling. By using a renewable resource sourced from responsibly managed forests, these cartons protect what's good, both inside and outside the packaging.

"Fashion Week is a powerhouse of innovation. With a finger on the pulse of the latest fashion trends, this event has a strong influence on consumer habits and choices," said Carla Fantoni, Vice President of Communications, Tetra Pak Inc. "We are proud to be part of LG Fashion Week for the second season in a row, outfitting water in our sustainable and light-weight Tetra Pak cartons for all fashion lovers in attendance."

ABOUT TETRA PAK

Tetra Pak Canada Inc. is a subsidiary of the Tetra Pak Group, the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products designed to meet Canadians' every day needs. Our motto, "PROTECTS WHAT'S GOOD,"™ reflects our vision to make food safe and available, everywhere. The Canadian head office is in Richmond Hill, Ontario. More information about Tetra Pak Canada Inc. is available at www.tetrapak.ca

ABOUT THE FASHION DESIGN COUNCIL OF CANADA (FDCC)

Established in 1999, the Fashion Design Council of Canada is a non-government, not-for-profit national association created to support Canadian fashion designers and the Canadian fashion industry. To pursue this goal, the FDCC has created Fashion Week, now in its 11th successful year. The bi-annual LG FASHION WEEK BEAUTY BY L'ORÉAL PARIS has gained international respect and is the second largest Fashion Week in North America. For more information please visit www.lgfashionweek.ca.

To view the video associated with this Press Release, please visit the following link:

www.youtube.com/watch?v=--QYzH3UN1Y

To view the photo associated with this Press Release, please visit the following link:

http://www.marketwire.com/library/20100324-tet800.jpg

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