Ontario Lung Association

Ontario Lung Association

October 13, 2009 10:18 ET

The Amazing Pace Takes to the Streets of Toronto in Support of Lung Health

TORONTO, ONTARIO--(Marketwire - Oct. 13, 2009) -

Editors Note: There are three photos associated with this Press Release

You may be wondering what the heck is happening in the streets of Toronto Saturday, October 24 as hundreds of people (teams of four) race against the clock from checkpoint to checkpoint competing in The Amazing Pace, a fundraising event modeled after the popular television show. Teams of four are challenged to outwit others in solving clues, finding checkpoints and take part in activities that range from wacky fun to downright difficult. While participants may find themselves breathless at times during the competition, proceeds from The Amazing Pace will help improve lung health for Ontarians through the programs and services offered by The Lung Association.

"The Amazing Pace is a fabulous way to have fun with purpose," says George Habib, president & CEO, Ontario Lung Association. "Teams have a blast and, at the end of the day, win or lose, they know they've supported a great cause because you don't need to have lung disease to realize how important every breath is. Everyone has a vested interest in lung health."

Great West Life is a provincial sponsor of this event and for the first time, The Amazing Pace will run on the same day in six communities across southern Ontario: Toronto, (starting location: Fort York, Bathurst and Lake Shore Blvd.); Belleville (Market Square/ Belleville Legion Hall); London (Catholic Central High School); Stratford (Best Western, The Parlour Historic Inn and Suites); Waterloo (Jack Astor's, Fairway Rd. and Wilson Ave); and Niagara Falls (Greg Frewin Theatre).

The event is perfect for families, friends or work colleagues to get together and have a fun day while helping to improve lung health for the more than one million Ontarians with lung disease. Registration is still open; anyone interested in entering a team into the four-hour event should visit www.theamazingpace.ca or call Susan MacLean at 416-864-9911 ext 257.

Teams of four must pay a $100 (non-refundable) registration fee and participants must raise a minimum of $100 in pledges. A city map, bus route schedule and local transit pass are some of the navigation tools provided but teams can also use the Internet, cellular phones and the general public for additional help. Snacks and water to keep teams energized are also provided.

Lung disease in Canada is on the rise. Asthma rates continue to climb and chronic obstructive pulmonary disease is expected to be the third leading cause of death in Canada in a few short years. And the link between air quality and lung health is now irrefutable with an estimated 21,000 Canadians dying each year from air pollution(i). As one of Canada's most respected charities, the Ontario Lung Association disburses more than 88 cents from every dollar raised to support lung health programs, services and research.

"This is a chance for people to take to the streets in support of those with lung disease who find it difficult to take even a few steps," says Habib. "Often we take breathing for granted but many in this province are fighting for every breath. By participating in The Amazing Pace, you are joining the fight for air."

The Amazing Pace Toronto begins at Fort York, near Exhibition Place at 9:30 a.m. (registration opens at 8 a.m.) and wraps up four hours later at The Amsterdam Brewery at 21 Bathurst Street. Look for The Amazing Pace on Facebook.

About The Lung Association

The Lung Association is one of Canada's oldest voluntary, not-for-profit health-promotion organizations. The Lung Association is concerned with the prevention and control of asthma, chronic lung disease caused by smoking and with air quality and its effect on lung health. The Ontario Lung Association was incorporated in 1945, and has community offices across the province. Visit the Ontario Lung Association online at www.on.lung.ca, or call 1-888-344-LUNG for more information.

When you can't breathe, nothing else matters.

To view the photos associated with this press release, please visit the following links: http://www.marketwire.com/library/20091009-AmazingPace800.jpg

http://www.marketwire.com/library/20091009-Lung101800.jpg

http://www.marketwire.com/library/20091009-Lung139800.jpg

(i) No Breathing Room: National Illness Costs of Air Pollution (www.cma.ca); Canadian Medical Association; 2008

Contact Information

  • Ontario Lung Association
    Karen Petcoff
    Marketing Communications
    416-864-9911 ext 283/ 416-275-6844
    Kpetcoff@on.lung.ca

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