The Community Against Preventable Injuries

The Community Against Preventable Injuries

January 15, 2010 10:00 ET

The Community Against Preventable Injuries: Media Advisory-Photo/Video Opportunity

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 15, 2010) - The Community Against Preventable Injuries is launching an awareness campaign to encourage snowboarders and skiers to wear helmets and reduce the risk of head injury on the slopes.

A snow team representing The Community will be at Mt. Seymour Ski Resort to start the conversation and talk with skiers and snowboarders about the importance of protective gear. Team members can be recognized by their ski jackets and customized snowboards that display the message: "You probably won't need a helmet today."

Members of The Community's snow team will be on site for photo/video opportunities. Dr. Shelina Babul, sports injury specialist with the B.C. Injury Research and Prevention Unit, will also be available for interviews, as well as Jonathan Mosley, director of Mt. Seymour Ski Resort's ski and snowboard school.

WHO: Dr. Shelina Babul and Jonathan Mosley
WHAT: Campaign launch to raise awareness about helmet use for skiers and snowboarders
WHEN: Tuesday, January 19, 11 a.m. to noon
WHERE: Mt. Seymour Ski Resort, 1700 Mount Seymour Road, North Vancouver

To reserve time slots for interviews on site, please contact us via the contact information listed below.

Contact Information

  • Contemporary Communications
    Dixon Tam
    Media Contact
    Direct: 604.637.3045 or Cell: 604.417.0881
    Contemporary Communications
    Gina Vesnaver
    Media Contact
    Direct: 604.637.3041 or Cell: 604.317.6129