SOURCE: Kadient

January 12, 2010 09:00 ET

The Complex Sale Joins Kadient's Sales Playbook Partner Network

Companies Will Work Together to Drive Higher Productivity and More Revenue for Clients

LOWELL, MA--(Marketwire - January 12, 2010) - Kadient, the experts in sales enablement, and the sales methodology firm, The Complex Sale, announced today that they have entered into a partnership under the banner of Kadient's Sales Playbook Partner Network. The Network brings together different types of sales enablement focused businesses that can benefit from a company's implementation of Kadient's interactive, CRM-embedded Sales Playbooks.

By using Kadient's Sales Playbooks, The Complex Sale clients can now easily access the company's methodology as well as coaching and tools, all right within the CRM application they use every day. This marriage between sales methodology, content, tools and key milestones will drive significant increases in productivity.

"When I learned of Kadient's approach for driving a sales process, I was immediately convinced that this would be a valuable tool for our clients. Kadient's Sales Playbooks are an obvious vehicle for The Complex Sale's methodology, including alignment with R.A.D.A.R.®, our Sales Coach-in-a-Box sales tools, designed for industries with complex selling processes. Kadient's interactive Sales Playbooks will ensure the work we do for our clients is reinforced to make even more of an impact on their bottom line," said Rick Page, President of The Complex Sale.

"This partnership with The Complex Sale is one that Kadient is especially excited about. Founder and thought leader Rick Page and his talented staff have made a difference in sales organizations across the globe. Rick is a pioneer in the area of sales methodology. The fact that he has embraced Kadient's Sales Playbooks as a key tool for driving his process says a lot about the value we bring. We look forward to a successful partnership that means even better results for customers of The Complex Sale," said Kadient CEO, Brian Zanghi.

To learn more about Kadient's Sales Playbook Partner Network, contact Rich Berkman, VP of Sales Enablement Strategies at partners(at)kadient(dot)com.

About Kadient

Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales enablement platform that combines Dynamic Sales Content, Interactive Sales Playbooks and Sales Performance Analytics, all embedded within a CRM system. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To discover what Kadient can do for your sales organization, go to

About The Complex Sale

The Complex Sale, Inc. is a sales consulting firm with over 350 clients in 50 countries. They have worked with the world's largest and most sophisticated sales forces such as Apple, Siemens, CGI, ADT and Deloitte. For over 15 years, they have helped clients create demand, win opportunities, and grow accounts. They do this by providing best practice in strategy, execution, tools, and management principles.

Founder Rick Page has written two internationally acclaimed books on selling: "Hope Is Not A Strategy: The 6 Keys to Winning the Complex Sale" and "Make Winning a Habit: 20 Best Practices of the World's Greatest Sales Forces." Rick and his staff work with organizations that have lengthy, political, high dollar, high impact, multi-level, multi-decision maker sales processes -- the "complex sales." Learn more at

Contact Information

  • Amy Black
    Sr. Marketing Communications Manager
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    Liz McCune
    Vice President of Marketing
    The Complex Sale, Inc.
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