The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

June 23, 2009 16:41 ET

The Forzani Group Ltd.: Hockey Experts Grand Opening

Get a head start on Hockey Training Gear

CALGARY, ALBERTA--(Marketwire - June 23, 2009) - Hockey Experts, a corporate banner of The Forzani Group Ltd. (TSX:FGL), the "Company", Canada's largest retailer of sporting goods is pleased to announce the grand opening of its first Calgary store. Hockey Experts is a premiere source for top quality hockey equipment and unmatched professional service from genuine hockey experts. The store is located in the Deerfoot Mall shopping complex. Grand Opening sales start Thursday, June 25th with special event promotions and Player appearances on Saturday, June 27th, 2009.

Hockey Experts, based on The Forzani Group's franchise model in Quebec, is a true success story. With The Forzani Group's purchasing power, the Hockey Experts banner has been positioned to lead in the marketplace. Calgary opens as the fourth corporate store with a fifth store set to open in mid-August at the Deerfoot Meadows shopping district, also in Calgary.

The stores feature over 80 models in skates from NikeBauer, Easton, RBK and CCM, one of the broadest selection of one-piece composite and wood sticks, and an enormous range of protective equipment. The product assortment is rounded out with custom goalie gear and technical apparel from Nike, RBK, and Under Armour. Hockey Experts adds the consummate edge with Sidney Crosby's RBK SC 87 line, a full line of licensed jerseys with all the NHL teams in stock, an on-site jersey cresting service and a souvenir shop.

Not only is Hockey Experts known for its best products and brands, it is also committed to providing the best service facilities with its Top Shelf Pro Shop that uses advance technologies to fine tune skates to enable customers to get the most from their game. Pro Shop services include:

- Skate sharpening using the new Blackstone flat bottom V skate sharpening system

- Sani sport equipment cleaning

- Skate profiling

- Skate holder and runner replacement

- Custom skate fitting

"To many Canadians, hockey isn't just a sport, it's a way of life and we feel we are opening the absolute best hockey store in the country with our combination and selection of top brands, unbeatable pricing and expert service," comments Mark Hindman, Vice President Corporate Marketing of The Forzani Group Ltd. "I believe people who love everything about hockey will love our store. Our trained team members offer their hockey expertise and product tips to make the most exceptional consumer buying experience."

The first 25 people in line, the morning of Saturday, June 27 wearing full hockey gear will receive a $200 Hockey Experts Gift Card. Plus, don't miss the Player appearance and autograph session with Calgary Flames' Wayne Primeau and Washington Capitals' Mike Green, between 11 a.m. and noon.

Hockey Experts invites media to join the event to help launch the grand opening celebration.

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source, S3 and RnR. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at

This news release contains certain statements that may constitute forward-looking information within the meaning of applicable securities laws. This forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such information. Such information involves the use of such words as "may", "will", "expect", "believe", "plan", "intend", "are confident" and other similar terminology. This information reflects current expectations regarding future events and operating performance and speaks only as of the date of this news release. Forward-looking information involves significant risks and uncertainties, should not be read as a guarantee of future performance or results, and will not necessarily be an accurate indication of whether or not such results will be achieved. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking information including, but not limited to, the factors discussed in the Company's Management Discussion and Analysis and Annual Information Form filed with the securities regulatory authorities in Canada, available at Although the forward-looking information in this news release is based upon what management believes are reasonable assumptions, the Company cannot assure that actual results will be consistent with this forward-looking information and, therefore, you should not place undue importance on this information. While the Company may elect to do so, unless required by applicable securities laws, it does not undertake to update this forward looking information to reflect new information or circumstances at any particular time.

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