The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

January 24, 2008 16:18 ET

The Futura Loyalty Group Announces Corporate Changes

TORONTO, ONTARIO--(Marketwire - Jan. 24, 2008) -

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The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that that it has appointed Pat Finerty to its Board of Directors effective today.

Pat is Vice President, Alliances and Business Development for SAS Canada, one of the largest data analytics software companies in the world. Pat brings a wealth of knowledge and experience in the loyalty and customer relationship management ("CRM") industries through SAS and previous roles at PricewaterhouseCoopers and the Loyalty Management Group, the originators of the Air Miles® Program. Pat's focus both on data analytics and business development brings a unique perspective to the board that will be very complimentary to the current board's broad ranging experience.

"We are excited about Pat joining the board particularly at this stage of our growth. We have developed a technology platform that can accommodate large amounts of valuable data that will enable companies to better serve their customers," says Mark Farrell, President and CEO of Futura. "We are looking forward to transforming that data into a strategic asset of the company and Pat's direct experience and contacts will help guide us through that process".

The Company also announced that Michael Berger has assumed the role of Chief Operating Officer in addition to his role as General Counsel.

Finally, the Company also announced that it has granted options to purchase an aggregate of 2,150,000 common shares to five senior officers of the Company under its stock option plan (the "Plan"). The options are exercisable, subject to vesting, at $0.05 per share until January 23, 2013. After giving effect to the above grants, 2,333,302 options will be outstanding under the Plan.

About Futura Rewards

Operated by Toronto-based The Futura Loyalty Group Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada's best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product -- mutual funds in a RRSP, Registered Education Savings Plans (RESPs), GICs, etc. -- at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice. Futura's suite of services include marketing tools and expertise to assist groups, merchants, and affinity partners. Our strategy and project services include: co-branded loyalty and gift programs, consumer intelligence and analytics, design services and marketing program execution. For more information, visit www.FuturaRewards.ca.

™Trademark of The Futura Loyalty Group Inc.

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