Canadian Heritage

Canadian Heritage

August 05, 2008 20:30 ET

The Government of Canada Supports 2008 New France Festival

QUEBEC CITY, QUEBEC--(Marketwire - Aug. 5, 2008) - Residents and visitors to the Quebec City area will be able to participate in the 2008 New France Festival, thanks to an investment by the Government of Canada.

Sylvie Boucher, Parliamentary Secretary for the Prime Minister and for Status of Women and Member of Parliament (Beauport-Limoilou), on behalf of the Honourable Josee Verner, Minister of Canadian Heritage and Status of Women and Minister for La Francophonie, and the Honourable Jean-Pierre Blackburn, Minister of Labour and Minister of the Economic Agency of Canada, today announced funding for the Corporation des Fetes historiques de Quebec.

Funding of $250,000 will support the Corporation's organization of the 12th New France Festival, which will take place from August 5 to 10, 2008. In the midst of Quebec City's 400th anniversary, the theme of this year's festival will be "The Rally of the Giants." The festival will offer a festive and varied program of activities that will allow visitors to learn more about life at the time of Quebec City's founding.

"Canadian Heritage is pleased to announce funding of $100,000 for the 2008 New France Festival," said Minister Verner. "Our Government is a proud partner of the 400th anniversary of Quebec City and invites all Canadians to participate in the festivities organized for this historic anniversary.

"As stipulated in the three-year agreement concluding in 2010, the Economic Development Agency of Canada will provide the New France Festival with $450,000 in funding-$150,000 annually. This funding will support the event's promotional and marketing efforts in American and European markets. We are contributing to an event that attracts many tourists to Quebec City and generates important economic benefits for the region," said Minister Blackburn.

"It's important that new generations of Canadians understand their roots as well as Canada's rich and diverse heritage," said Ms. Boucher. "Over the years, the New France Festivals have become an important, not-to-be-missed summer event in Quebec City and a source of pride for members of our community."

Funding from the Economic Development Agency of Canada is being provided through the Community Diversification Program that aims to expand community appeal. One of the sought-after goals of this program is to attract and retain tourists. Promotional activities for the New France Festival will include the production of marketing tools, the organization of promotional tours, and hosting foreign journalists.

The Building Communities Through Arts and Heritage program, which was announced in September 2007, provides Canadians with more opportunities to take part in activities that present local arts and culture and celebrate local history and heritage.

Applications for funding for festivals to be held between January 1 and August 31, 2009, and for community historical commemorations between January 1 and December 31, 2009, must be received by September 1, 2008.

Also available on the Internet at www.canadianheritage.gc.ca under Media Room.

Contact Information

  • Office of the Minister of Canadian Heritage and
    Status of Women and Minister for La Francophonie
    Kassandra Albert
    Press Secretary
    819 997-7788
    or
    Office of the Honourable Jean-Pierre Blackburn
    Economic Development Agency of Canada
    Pierre Miquelon
    514-496-1282
    pierre.miquelon@dec-ced.gc.ca
    or
    Canadian Heritage
    Quebec Region
    Marie-Claude Cadorette
    Regional Director, Communications
    514-283-4027
    or
    Economic Development Agency of Canada
    Catherine Vallee
    Communications
    514-283-0368
    catherine.vallee@dec-ced.gc.ca