January 15, 2010 17:19 ET

The HUMANITARIAN COALITION Sets $5 Million Initial Goal

Thanks those who have made significant contributions to date for the Haiti earthquake relief

OTTAWA, ONTARIO--(Marketwire - Jan. 15, 2010) - The HUMANITARIAN COALITION has set an initial fundraising target of $5 million for the emergency relief efforts of Haiti, it was announced today.

"Our $5 million goal is based on early assessments," said Robert Fox, Executive Director of Oxfam Canada. "This is what we are aiming for, but there is the chance that this number will increase as the assessment of the damage becomes clearer in the coming days and weeks."

The HUMANITARIAN COALITION members expected to reach the $2 million mark by end of Friday, thanks to the generosity of Canadians, corporations, unions and businesses who have shown their support to the Haiti earthquake relief efforts.

As assessments of the damage caused by Tuesday's earthquake continue, the needs are becoming more apparent. People are in desperate need of clean water and shelter. All the members of the HUMANITARIAN COALITION are working with local partners to ensure the life-saving supplies reach Port-au-Prince.

"The needs are great. We cannot underestimate the value of every dollar raised in this appeal," said Kevin McCort, President and CEO of CARE Canada. "We are working round-the-clock to get the relief supplies to the affected people. We are thankful to the generosity of the many businesses and people who have supported the appeal thus far."


With a combined presence in 120 countries, the joint efforts by the members of THE HUMANITARIAN COALITION provide a widespread and effective response to emergencies. In addition, the campaign has one call centre, one phone number and a joint website for online donations in order to make donating easy for Canadians. Public service announcements and web communications are coordinated to represent a single and unified voice.

To donate to THE HUMANITARIAN COALITION, call 1-800-464-9154, log onto or send donations to THE HUMANITARIAN COALITION, PO Box 65035, Ottawa, ON, K2G 5Y3

Contact Information

  • To arrange an interview over the weekend with
    representatives in Haiti, and for more information, please
    contact: Kieran Green
    Cell: 613.799.7562
    Alexandra Lopoukhine
    Cell: 613.850.9723