SOURCE: Heartland Mobile Council

Heartland Mobile Council

June 21, 2010 10:30 ET

The Heartland Mobile Council™ to Host Mobile Marketing Legal Seminar

Cars.com and Lanthrop & Gage to Address Minimizing Mobile Marketing Legal Exposure

CHICAGO, IL--(Marketwire - June 21, 2010) - The Heartland Mobile Council™ (HMC) today announced an upcoming seminar focused on mobile marketing compliance that will take place on Wednesday, June 30 from 6:00 to 8:00 p.m. Attorney Blaine Kimrey of Lanthrop & Gage along with Nick Fotis of Cars.com will address how to deliver mobile marketing promotions that work and minimize legal exposure. 

"Given the importance of information to car shoppers, mobile is a necessary channel for us," noted Nick Fotis, product manager with Cars.com. Added Mr. Kimrey from Lanthrop & Gage, "Mobile marketing represents tremendous potential for revenue generation, but there are many challenges including navigating a sea of statutes, regulations and case law to avoid litigation and liability. One topic that I plan to discuss is the potential damages under the Telephone Consumer Protection Act (TCPA), which represents an ominous specter in this new advertising space."

WHO: Blaine Kimrey, Partner with Lanthrop & Gage, along with Nick Fotis, product manager with Cars.com

WHAT: Seminar on how to deliver mobile marketing promotions that work and minimize legal exposure. Food will be served and tickets can be purchased here.

WHEN: Wednesday, June 30th from 6:00 to 8:00 p.m.

WHERE: 

Acquity Group
500 West Madison, Suite 2200
Chicago, IL 60661

WHY: Mobile marketing is still in its infancy and, while it has tremendous promise and revenue potential, there are legal issues and implications that marketers must be mindful of before embracing the mobile channel.

"This is the HMC's first seminar following our successful Mobile University event in April," noted Hugh Jedwill, Executive Director of the Heartland Mobile Council. "We're thrilled to have Blaine and Nick addressing such an important topic. Brands and marketers looking to further leverage the mobile channel while simultaneously reducing risk will learn a lot from this seminar."

For more information about this seminar or future HMC events, contact Steve Snyder, Director of Seminars for the Heartland Mobile Council, at steve@heartlandmobilecouncil.com. More details can also be found on the HMC website.

About the Heartland Mobile Council
The Heartland Mobile Council (HMC) is a Chicago-based non-profit organization whose mission is to help businesses "cross the chasm" from mobile technologies to mobile marketing. HMC is organized to help educate marketers and business about how to use this new mass medium to grow their business and enrich their brand. HMC's education efforts are split into content and event initiatives. For more information on the HMC, please go to www.heartlandmobilecouncil.org.

Contact Information

  • Contact:

    Kristie Heins Fox
    Director of Marketing
    Heartland Mobile Council
    O: 312.329.3985
    Email Contact